Introduction to week 5

Synthesizing your Findings

Journey map

THIS WEEK YOU WILL LEARN ABOUT:

• How to extract data from your clusters to create a persona.
• How to create Points of View for your persona based on her/his needs and the insights you discovered during your research.

Last week, we asked you to use the clustering method to synthesize your findings. Please have a look at the clustering we did for the Car Trip challenge.