Share your recently acquired knowledge across your social and professional networks.

{learning-journey-title}

Record of Achievement

AcknowledgeBadgeCourses.png

Pass all the quizzes and receive a digital badge

Record of Achievement

Record of Achievement Courses

Share feedback

Planned maintenance of Practice Systems

Planned maintenance of Practice Systems

Why create an SAP account?

Enhance your learning experience

SAP Learning

Subscribe now

Learn more

Live Sessions

Hands-on Practice

Certification

My Learning

Ready to start learning?

ST (MMCP-Storage) - 2024-06-07T15:23:21.251Z)

Copywriting and the Design-Led Development Process 

What Is Copywriting and Why Is It Important? 

What Is Copywriting at SAP? 

What Is Copy and What Is Its Purpose? 

Downloads

Quiz Instruction:
 
Now you have the chance to earn points for your participation. You’ll have one attempt at getting these right, so please make sure to check your answers before saving them. 
 
You’ll have a max of 60 minutes to complete the 6-question quiz. **If, for some reason, you get disconnected, try to reconnect within the 60 minutes and you’ll be able to finish the quiz.** If you have any other issues, contact the openSAP Helpdesk. Browser compatibility can be found on the [FAQs page][1].

Good luck! 


  [1]: https://open.sap.com/pages/faq#what-are-the-technical-prerequisites-for-the-weekly-assignments-and-final-exam

Unit Assessment

Assignment Week 1

Introduction to Copywriting 

Copywriting: Preparation and Testing - Part 1

Tone and Voice: Writing with Personality

Examples

Copywriting: Preparation and Testing - Part 2

Terminology and Copywriting 

Assignment Week 2

Copywriting Basics

Copywriting Best Practices - Part 1

Case Study: SAP Fiori 

Copywriting Best Practices - Part 2

Case Study: SAP Ariba

Assignment Week 3

Copywriting Best Practices and Case Studies

Copywriting Best Practices and Case Studies

Copywriting: Improve User Experience One Word at a Time

This course will teach you the importance of copywriting for user experience and how it fits into the design-led development process. You’ll learn about terminology, best practices, and tips for writing effective copy. Through exercises, you’ll gain practical experience in writing copy and see how it is implemented in SAP projects like Fiori.