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ST (MMCP-Storage) - 2024-06-07T15:23:21.251Z)

Assignment Week 1

Copywriting: Improve User Experience One Word at a Time

By catching the reader’s attention better than design can

By encouraging the user to take action and reducing frustration

By explaining everything in great detail to avoid misunderstanding

By using words and phrases from the latest popular trends

How can good copy help software be more engaging?

Because it doesn´t motivate the user in the same way as “Send it now”

Because it sounds ominous and is classic computer language

Because many people confuse it with “Commit”

Because it does not have Anglo-Saxon roots but instead comes from Latin

Why is the word “Submit” an example of bad microcopy?

According to Bill Beard, what is the element that distinguishes great software from good software?

Provide lots of text on the user interface.

Write copy that appeals to the average ten-year-old child.

Use technical language wherever possible.

Knowing that software is about the people that use it, and not about computers, what should a copywriter do?

When they think that their language skills are sufficient

When they create code that executes too fast

When they code in a programming language the user doesn't know

When they write copy that makes sense to other developers but not to the application's users

When they provide the copywriter with a comprehensive written explanation of the feature's benefits

When might developers be the reason for bad copy in the application user interface?

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