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ST (MMCP-Storage) - 2024-06-07T15:23:21.251Z)

Assignment Week 2

Copywriting: Improve User Experience One Word at a Time

The color, text size, and font can greatly affect the user's experience.

The copy that you include depends on the space available.

You should create your error message text with its audience in mind.

The underlying technology dictates the information you can provide.

In the classic "404 Error - Page not found" example, Doug Savage suggests many tweaks to consider. What is the main lesson he wants you to learn?

Decide what voice you want to use in your content.

Write like you talk, using contractions and conversational tone.

Focus on what to say, not on how to say it.

Make sure that you use several voice styles in one text.

What are Doug Savage’s main recommendations regarding tone and voice?

If the user just lost three hours of data, use “Sorry” instead of “Oops”.

“Something went wrong” is always too vague.

The phrasing is acceptable depending on your audience and situation.

A popular error message is “Oops, something went wrong”. What is our guidance on this text?

Technical assistance appropriate for the user

Basic interactions that may be taken for granted

Entertaining copy while the application processes

Based on Bill Beard's example, what type of copy might a writer need to provide for the user persona of "Dave"?

Inconsistencies in the training material and user interfaces

Fewer unique terms used, thus savings in translation costs

Saved effort due to terminology that didn’t need harmonizing

What may result if you delay your work on terminology until later in the development cycle?

According to Bill Beard, what should a copywriter understand before starting writing?