ST (MMCP-Storage) - 2024-06-07T15:23:21.251Z)

Copywriting Best Practices - Part 2

<div class="kalturaVideoLessonWrapper"><div id="1_bir2usdp" data-testid="video" class="kalturaVideoLessonContainer"></div></div><p><strong>Additional resources</strong></p>
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<p>Book Recommended by Bill Beard: <a href="https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586/ref=sr_1_12?ie=UTF8&amp;qid=1484055666&amp;sr=8-12&amp;keywords=david%20ogilvy" title="EXTERNAL" target="_blank">Positioning: The Battle for Your Mind</a></p>
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Copywriting: Improve User Experience One Word at a Time

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