Downloads

Download links for learning material

Original transcripts:

• Lecture transcript - EN

Machine-translated transcripts:

• Lecture transcript - DE
• Lecture transcript - ES
• Lecture transcript - FR

Additional learning material

Unit 1:

• Book recommended by Bill Beard: Influence: The Psychology of Persuasion, Revised Edition

Unit 2:

• SAP Fiori Guidelines: https://experience.sap.com/fiori-design-web/

Unit 3:

• Book Recommended by Bill Beard: Positioning: The Battle for Your Mind