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What Is Copy and What Is Its Purpose? 

ST (MMCP-Storage) - 2024-06-07T15:23:21.251Z)

<div class="kalturaVideoLessonWrapper"><div id="1_gjbg4379" data-testid="video" class="kalturaVideoLessonContainer"></div></div><p><strong>Additional resources</strong></p>
<ul>
<li><a href="https://www.smashingmagazine.com/2016/07/getting-practical-with-microcopy/" title="EXTERNAL" target="_blank">Getting Practical with Microcopy</a> <em>by Rade Brujic</em></li>
</ul>


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Copywriting: Improve User Experience One Word at a Time

Copywriting and the Design-Led Development Process 

What Is Copywriting and Why Is It Important? 

What Is Copywriting at SAP? 

Downloads

Assignment Week 1

Introduction to Copywriting 

Copywriting: Preparation and Testing - Part 1

Tone and Voice: Writing with Personality

Examples

Copywriting: Preparation and Testing - Part 2

Terminology and Copywriting 

Assignment Week 2

Copywriting Basics

Copywriting Best Practices - Part 1

Case Study: SAP Fiori 

Copywriting Best Practices - Part 2

Case Study: SAP Ariba

Assignment Week 3

Copywriting Best Practices and Case Studies