Additional Material Week 1

Video

An interesting learn case how a company introduced Business Model Innovation (and the Business Model Canvas) is described in a webinar by MASTERCARD.

Reading

Please find interesting literature here.

In addition, you might want to check some of the links listed underneath:

Literature

Ovans, A. (2015): What is a Business Model, Harvard Business Review
https://hbr.org/2015/01/what-is-a-business-model

Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation – state of the art and future challenges for the field. R&D Management, 44(3). http://onlinelibrary.wiley.com/

Zott, C., Amit, R., & Massa, L. (2011). The Business Model: Recent Developments and Future Research. Journal of Management, 37(4), 1019–1042. doi:10.1177/0149206311406265
http://journals.sagepub.com/doi/abs/10.1177/0149206311406265

Amit, R., & Zott, C. (2012). Strategy in changing markets: New Business models - Creating value through business model innovation. MIT Sloan Management Reviews, 53(3), 41–49. http://aproaingenieria.com/intranet/uploads/creating-value-through-business-model-innovation.pdf

7 ways to improve your business model
http://blog.strategyzer.com/posts/2015/4/7/why-are-some-business-models-better-than-others

Blogs

http://www.businessmodelsinc.com/blog/

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