Additional Material Week 1


An interesting learn case how a company introduced Business Model Innovation (and the Business Model Canvas) is described in a webinar by MASTERCARD.


Please find interesting literature here.

In addition, you might want to check some of the links listed underneath:


Ovans, A. (2015): What is a Business Model, Harvard Business Review

Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation – state of the art and future challenges for the field. R&D Management, 44(3).

Zott, C., Amit, R., & Massa, L. (2011). The Business Model: Recent Developments and Future Research. Journal of Management, 37(4), 1019–1042. doi:10.1177/0149206311406265

Amit, R., & Zott, C. (2012). Strategy in changing markets: New Business models - Creating value through business model innovation. MIT Sloan Management Reviews, 53(3), 41–49.

7 ways to improve your business model


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