Applied - Baseline

In the following video Business Model Innovation Guest Speaker Andrew McCormick-Smith, the Development Manager of SAP Sports One, introduces the motivation for using Business Model Innovation (BMI) as the approach for the SAP Sports One solution. He elaborates on the key findings resulting from the BMI workshops, and the main implications that the development team derived in order to develop their solution. He also focuses on the implications that their solution could have for the SAP brand.