Knowledge quiz

It's time to put what you've learned to the test, get 8 right to pass this week.

Why do you need to define a challenge?

Choose the correct answer.

To have a more focused and target-oriented ideation

To stay with your current business model

To create triggers for competitors

To understand your business model

Which patterns were inspirational / very helpful for the SAP Sports One team?

There are two correct answers.

Razor-and-blade

Freemium

Robin Hood

Crowdfunding

Which of the following are examples of companies that successfully understood their triggers for digital transformation?

There are two correct answers.

Amazon Web Services (AWS), by realizing its underutilized server resources and investing in becoming a cloud platform

Mymuesli, by opening up local stores in major cities after being successful in the online business

Mercedes Car2Go, by leveraging the connectedness of its customers through smartphones and their change of need from owning to simply using a car

Blockbuster, by waiting until its competitors invested in implementing a digital transformation and paving the way for the movie industry

McDonald’s, by also offering breakfast in the mornings

Which of the ideation methods was stated to be the most disruptive?

Choose the correct answer.

Blue Ocean

Digital Business Model Concept cards

Kill the company

Ideation without a method

What serves as an inspiration for business model options driven by digital transformation?

Choose the correct answer.

Digital Business Model Concept cards

Trigger analysis

Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis

Clustering of business ideas

How should you formulate your challenge resulting from the trigger matrix?

Choose the correct answer.

As a “How Might We?” question

As a survey

As a questionnaire

As a persona

Which dimensions are used to classify the ideation methods?

There are two correct answers.

Incremental to disruptive-oriented

Legacy to innovation-oriented

Company to global perspective-oriented

Low to high effort-oriented

Is there a systematic way to find triggers for digital transformation?

Choose the correct answer.

Yes: Use the trigger matrix to identify internal and external threats as well as opportunities.

No: It is simply based on your experience and expertise in the market.

Yes: Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis.

Yes: Use the business model concepts to derive potential triggers.

Which of the following are ideation methods for the Change iteration type?

There are two correct answers.

Kill the company

Market analysis

Digital Business Model Concept cards

Value proposition analysis

10.

What should you do if your business model changes due to the Challenge & Change iteration type?

There are two correct answers.

Change and adapt the elements in your Business Model Canvas as needed.

Always discard your existing Business Model Canvas and create a new one.

Check whether the results can be incorporated into your existing business model or whether you have to create a new business model.

Check your competitors’ business models first.