BMI Applied - Analyze & Improve

When Business Model Innovation Guest Speaker Andrew McCormick-Smith talks about the Analyze & Improve iteration type for SAP Sports One, he is referring to the Business Model Canvas, the Value Proposition Canvas, and the network view.

The team looked into the different customer segments in more detail. The aim was to find out more about their emotional, functional, and social needs, in order to nail down how to approach them and the value proposition to be provided.

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