In this week, Uli and Tobias will present how to challenge and change the digital business model.
They will first introduce the trigger matrix to analyze external and internal opportunities as well as threats to the business model. Then, they will show how to derive a business model challenge.
In a second step, they will use the “Digital Business Model Concept” cards to get inspiration from successful companies. These companies already run digital business models. Discovering their digital business models will help you solve your challenge.
Finally, Uli and Tobias will show you how to transfer the business model idea to a canvas and how to build your new, digital business model.
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