BMI Input - Evaluate & Decide

In this video, Tobias and Uli show the process of the “Evaluate & Decide” iteration type and how to use a game plan.

They start with the alternative business models created during the course of the BMI process, and deploy the “Evaluate & Decide” iteration type to find the most appropriate business model to pursue.

They then introduce the quantitative (business case) and qualitative evaluation method to achieve this result.

Finally, they briefly explain the use of a game plan, a visualized project plan, and a go-to-market strategy for the most appropriate business model.