End of Week 1


You have successfully completed week 1!

This week you saw that products, services, and business ideas need to be embedded into the appropriate business model to fully exploit their economic potential.

Henry Chesbrough introduced you to Business Model Innovation in his video …. Tobias and Uli gave an overview of the key elements …. In the BMI Applied, Christoph explained why they used BMI …

You also learned that one of the key drivers in reconsidering and challenging existing business models today is the competition of business models, and the ongoing digital transformation that is fueled by a growing number of digital technologies such as cloud computing, Big Data, and the Internet of Things. These technologies provide unprecedented features and new opportunities to come up with fresh and superior business models.

Now you are ready to move on to the business model description or ‘baseline’ in the next week.

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