Introduction to Test & Verify with MVP

In the following video, Business Model Innovation Guest Speaker Claus von Riegen, Head of the BMI Service Center within the Finance & Administration board area, explains how his team supports intrapreneurs in pursuing the right business model faster. The BMI Service Center is a virtual team supporting intrapreneurs in the commercialization of their idea.

He emphasizes how important the testing and verifying of critical assumptions are for the success of a business model. He also stresses the fact that it is not time-to-market that is crucial, but time-to-value.

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