Introduction to Week 2

Dear course participants,

Welcome to the second week of Designing Business Models for the Digital Economy.

After last week’s introduction to business models and digital transformation, we start this week with the actual design of the business model. This week introduces the baseline of the business model. It consists of the network view and the enterprise view (also known as the Business Model Canvas). We will get to know the motivation for the respective parts, their components, and how they are populated.

Luka Mucic, former SAP Chief Financial Officer (CFO), will highlight in a video the importance of Business Model Innovation (BMI) by stressing the relevance of new business models in mature businesses / markets.

In addition, we will learn how the SAP Sports One solution incorporated the BMI approach in their commercialization.

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