Welcome to the course
Introduction to Business Model Innovation
Business Model Baseline
Analyze & Improve your business model
Challenge & Change your business model
Test & Verify your business model with Minimum Viable Products (MVP)
Evaluate & Decide on your business model

Luka Mucic on Business Model Innovation

In the following video Luka Mucic, former CFO of SAP, is stressing the need to provide an environment for innovations in order for them to quickly gain traction. He points out how large companies face the so-called innovator’s dilemma, which prevents innovation by the streamlined structures and rules.

He elaborates that the entrepreneur within the company has to be protected from the corporate immune system. He explains how SAP has addressed this issue and which approach SAP is taking to support entrepreneurs and their ideas.