The rapid evolution of Artificial Intelligence (AI) is reshaping industries worldwide. AI has transitioned from an emerging technology to a fundamental driver of business transformation. Organizations are seeking ways to harness AI for automation, efficiency, and intelligent decision-making. Key trends defining the current market include:
- Embedded AI in Business Applications: Companies are moving beyond standalone AI solutions to embedding AI into business applications, ensuring intelligence is seamlessly integrated into everyday workflows.
- Generative AI’s Impact: AI is not just automating processes but also driving creativity, generating insights, and enabling natural language interactions that improve user experiences.
- Responsible & Trustworthy AI: Ethical AI usage, data privacy, and governance remain top concerns. Businesses must ensure AI solutions are transparent, secure, and bias-free.
- Scalability & Adaptability: AI adoption is accelerating across industries, requiring flexible and scalable AI platforms that adapt to varying business needs.
As AI becomes a strategic imperative, enterprises require AI solutions that align with their specific industry challenges, data security requirements, and business processes. This is where SAP stands out.
This section gives you an overview of SAP’s unique selling points (USP) across our product portfolio and insights into the competitive landscape to lead substantial and impactful conversations with your customers.
Consolidated AI USPs
SAP's unrivaled expertise in business processes across industries, combined with our extensive portfolio of business applications and a global customer base of over 400,000 organizations, positions us uniquely to leverage SAP Business AI. We are embracing an AI-first approach to amplify our strengths and accelerate business outcomes for our customers through the following key differentiators:
- Embedded AI: Our relevant, reliable, and responsible SAP Business AI is deeply integrated into our suite of business applications and tailored to specific domains. This enables our customers to transform their end-to-end business processes, significantly improving efficiency and unlocking new business value previously unattainable. SAP’s embedded Business AI offerings, for instance, support customers in boosting finance excellence and optimizing working capital and closing functions, transforming employee experience with personalized recommendations, predictions, and deep insights, or augmenting procurement processes to enhance efficiency and contribute to cost savings.
- Joule - our unified Co-pilot: Our cross-functional AI assistant, Joule, provides a unified interface across SAP's solutions. It offers differentiated insights derived from our unique data assets and delivers intelligent recommendations, enhancing decision-making and operational efficiency across our broad application portfolio.
- AI Foundation: Our AI foundation on SAP Business Technology Platform empowers customers and partners to create custom context-aware, intelligent applications and extensions, build skills for Joule and generative AI-based agents, contextualize input to LLMs to achieve high-precision results, and orchestrate their AI assets in one place. Leveraging our unique access to and understanding of business data, we are also developing a foundational model specifically for tabular and structured data that can generalize and provide accurate predictions for scenarios it has not been trained on. This model aims to provide unprecedented understanding of complex business contexts and deliver superior out-of-the-box performance for predictive use cases.
- Ecosystem of Innovation: Our unparalleled ecosystem of customers and partners includes collaborations with leading general-purpose AI technology providers , ensuring our customers can easily access and implement cutting-edge AI technologies in a secure and compliant manner.
- Trusted AI Partner: As a long-standing, trusted partner to global companies, we design, build, and deliver SAP Business AI solutions with an unwavering commitment to data protection, privacy, security, and ethics as evidenced by our commitment to affirming the 10 guiding principles of the UNESCO Recommendation on the Ethics of Artificial Intelligence and the establishment of our AI use case ‘Risk Classification & Assessment Process’ within our AI Ethics Handbook.