What is SAP Business AI?
Artificial Intelligence (AI) is one of our key priorities, and we at SAP are in a unique position: As our systems power the world’s most mission-critical processes, we are sitting on one of the world’s most powerful data treasures that we will continuously unlock to embed intelligence across our portfolio, all while ensuring alignment with privacy laws.
What does SAP Business AI mean? Essentially three things:
- The technology it is based on.
- The enterprise data it is trained on.
- The processes it runs through.
While the technology itself might become a commodity, the true differentiation comes by enriching the technology with enterprise data in our customer’s specific context and delivering it through business processes and applications.
At SAP, we focus on a partner-driven strategy for technology and embed AI across all our applications, training them on customer-specific data. Additionally, we orchestrate this through Joule, our customers' dedicated co-pilot, which we launched at the end of 2023.
SAP BTP is the foundation powering our SAP Business AI. SAP BTP represents the go-to platform to build intelligent business applications, not only for SAP, but also for our customers and partners. This approach allows us to unleash the power of our ecosystem by empowering our partners to build AI-powered extensions, add-ons, and apps to fulfill specific customer needs and teaming up with general-purpose AI platforms and providers of large language models (LLMs).
SAP is committed to providing solutions that our customers can trust. In this sense, we aspire to become the market leader, defining the standards for trustworthy SAP Business AI that is always:

- Drive relevant Outcomes : We deliver AI from day one, across all SAP applications that customers use to run their businesses.
- Activate reliable insights : We base AI on unique business data and business process context to ensure truthful, real-time results, all following the same enterprise standards that customers expect from SAP.
- Scale responsibly : We build AI following leading ethics and data privacy standards.