Now let’s take a look at the SAP Business Suite persona in action by following Stuart's journey at AutoNova.
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Key Challenges Faced by CROs Like Stuart:
- Providing transparency on volatile (electric vehicle) demand and competitive environment to dynamically adjust volume planning and manage inventory
- Optimizing volumes and pricing for wholesale and direct sales across markets, and managing, e.g., discounts for margin-optimized allocation amid volatile demand
- Transforming own Customer Relationship Management (CRM) to direct sales model and getting access to customer data currently only available to dealers
How SAP can "Bring Out the Best"
SAP offers solutions designed to tackle these challenges head-on:
- Forecast demand dynamically with SAP Business AI for real-time volume planning – seamlessly synching with production and supply chain management
- Support AI-powered volume allocation and pricing models that adapt in real-time to demand, competitors' discounting, and market shifts
- Enable smooth dealers' third-party data integration into a single data ecosystem – augmented by SAP Business Data Cloud
Let's summarize what you've learned:
- SAP Business Suite can accelerate revenue growth, streamline customer engagement, and provide holistic data view.
- SAP offers solutions for key challenges faced by CROs like Stuart, including volatile demand transparency, pricing optimization, and CRM transformation.
- SAP Business Suite enables real-time volume planning, AI-powered volume allocation and pricing models, and smooth integration of third-party data.