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Showcasing Scenarios of the SAP CX Portfolio

<div id="content"><div class="parentsection"><div class="section"><p tabindex="0">Providing an enjoyable customer experience is critical to becoming a future-proof business. The SAP CX portfolio delivers exceptional experiences across the entire customer journey.</p><p tabindex="0">Explore how BSH Home Appliances Corporation is shaping the future of customer experience by leveraging SAP's portfolio.</p></div></div><div class="parentsection"><div class="section"><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_1owk9d90"></div></div></div></div></div>

Future Forward Customer Experience

Discovering SAP Customer Experience Solutions

Future Forward with SAP Customer Experience

Providing an enjoyable customer experience is critical to becoming a future-proof business. The SAP CX Portfolio delivers exceptional experiences across the entire customer journey. Explore how BSH Home Appliances Corporation is shaping the future of customer experience by leveraging SAP's portfolio. Serve consumers holistically by creating seamless and consistent experiences, ensuring customers have a consistent and unified experience across all channels and touchpoints. By establishing a consistent, integrated, and cohesive experience across all channels and touchpoints, BSH created a unified customer journey that fosters strong customer relationships and drives competitive advantage. BSH interconnected all customer touchpoints, such as their website and app, to create a unified brand voice and be at the forefront of to offering a harmonized product and service experience. Tailored products and services to individual preferences at an intricate level to elevate customer interactions and strengthen customer relationships. By utilizing advanced data analytics, machine learning, and artificial intelligence, BSH leverages detailed customer data, including behavior, preferences, past interactions, real-time context, and even predictive insights And deliver customer tailored products and services, fostering strong customer relationships and driving long-term business growth, and always respecting customer data privacy. BSH delivers hyper-personalized engagements through customized content, such as on their website and app, strengthening customer relationships, and driving exploration of additional products and services. Deliver modern service to energize your entire enterprise, ensuring service offerings align seamlessly with your brand promise, fostering secure customer loyalty and satisfaction by utilizing advanced data analytics, machine learning, and AI. BSH enhanced the efficiency, accuracy, and personalization of customer support while identifying opportunities for enhancement to strengthen the product and service portfolio. Combining end-to-end customer analytics with enterprise-wide analytics empowers businesses to enhance efficiency by aligning company-wide initiatives with customer preferences, driving strategic decision-making, and optimizing the customer experience. By leveraging end-to-end customer analytics, BSH analyzed diverse data points, including customer demographics, purchasing history, online behavior, feedback, and interactions with customer service, ensuring customer identity and consent across their business. This empowered BSH to derive insights into customer preferences, behaviors, brand perception, and market trends fuel personalized experiences and inform strategic decision-making.