Unlocking Synergies by Combining Sales Performance Management with SAP Business AI

Objective

After completing this lesson, you will be able to combine Sales Performance Management with SAP Business AI to maximize the value of the integrated solutions.

SAP Sales Performance Management and AI

SAP Business AI is aimed to make our business applications more intelligent, infusing AI technologies into our applications, including Joule, the copilot that truly understands your business.

Illustration of how SAP Business AI enhances HR's critical business processes with embedded AI capabilities and strategic partnerships to ensure relevance, reliability, and responsibility.

Systems of AI Agents

Today’s complexity demands more than incremental fixes—it requires a bold shift to a new era of enterprise management. Systems of AI agents embedded into SAP applications and fueled by context-rich business data will make businesses unstoppable. Powered by accurate data from SAP and non-SAP sources, SAP’s unrivaled AI agents deliver a unique advantage in cross-function collaboration, leveraging integrated data to enable smarter decisions and transformative outcomes.

Think of each agent as a specialized AI service—finance, procurement, HR, or supply chain—constantly communicating and learning in real time. Unlike standalone bots, these agents work as a coordinated network, each taking cues from the others. A sudden shift in demand might trigger the supply chain agent to reallocate resources, the finance agent to update projections, and the workforce agent to recommend additional staffing. All of this happens simultaneously, connected by the unified data and solid applications provided by SAP.

The result is an enterprise that adapts on the fly, with AI-driven insights fueling decisions at every step. Processes that once took hours of back-and-forth now happen in moments, freeing people to tackle higher-value work and drive true innovation.

Diagram illustrating how SAP Business AI's Joule serves as an orchestrator for end-to-end processes, enhancing efficiency by 30% and enabling complex analytical scenarios across various business functions.

Joule is the AI copilot for SAP SuccessFactors solutions. Joule can be used to assist with numerous HR related tasks; for example, it helps employees by guiding them through the process of requesting and providing feedback by using prompts to guide employees on providing meaningful, structured feedback.

Leveraging AI for Sales Performance Management

SAP Business AI capabilities are already helping Sales Performance Management users in achieving quicker time to value and maintainability. Currently, AI is helping in significant ways:

  • Optimization experiences: HR leaders are using AI to optimize the alignment between business performance and sales performance using embedded analytics for Incentive Management.
  • Prescriptive experiences: Compensation administrators are using rules-based detection and monitoring to automate processes, workflows and guide administrator attention.
  • Predictive Analytics: AI analyzes historical sales data to uncover trends, predict future sales opportunities, and optimize sales strategies in SAP SuccessFactors Territory and Quota.
  • Geospatial Analysis: AI-driven geospatial analysis optimizes sales territories in SAP SuccessFactors Territory and Quota by providing insights into customer distribution and market potential.

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