SAP's cloud strategy is a direct response to changing market dynamics and customer expectations.
By aligning with and anticipating market needs, SAP is not only meeting current expectations, but also positioning businesses for future success. This strategy underscores SAP's commitment to innovation, operational excellence, and customer-centric focus, driven by a cloud-first approach.
Understanding broader market trends is critical, but SAP's strategy goes deeper by focusing on the customer journey to cloud adoption. Recognizing the unique challenges and ambitions of each business, SAP tailors its cloud solutions to facilitate a seamless transition, ensuring that each step toward the cloud is aligned with the customer's strategic goals and operational needs.
Building on SAP's commitment to customer-centric innovation and strategic agility through its cloud solutions, the unique strength of SAP's offering becomes evident in the breadth and depth of its portfolio.

SAP Business Suite represents the culmination of SAP's vision, which is a comprehensive, integrated set of solutions designed to seamlessly connect and optimize every function across your enterprise. SAP's cloud portfolio spans from core enterprise resource planning (ERP) and from core solution areas as financial management, spend management, supply chain management, human capital management, and customer experience, fostering a unified ecosystem for digital transformation. It's designed to meet businesses where they are, offering specific pathways for cloud adoption, whether it's a full IT migration, innovation with cloud-native apps, or boosting efficiency. This tailored approach enables a confident transition to the cloud, guided by SAP's deep expertise.
The Core
At the heart of SAP’s strategy is the integration of SAP Cloud ERP and SAP Business Data Cloud, supported by the SAP Business Technology Platform (SAP BTP). SAP Cloud ERP remains central as the comprehensive suite of applications that orchestrates business processes across organizations, ensuring efficient and resilient operations.
Complementing this foundational ERP layer is the SAP Business Data Cloud, which serves as a unified, harmonized data foundation. It connects and streamlines data from both SAP and third-party sources, providing a single source of truth that enhances trust and insight-driven decision-making across the enterprise.
SAP Business Technology Platform
Underpinning the SAP Business Suite, and including SAP Business Data Cloud and SAP Business AI, lies the SAP Business Technology Platform, the unified technology foundation that allows organizations to extend, personalize, and seamlessly integrate SAP applications, promoting a cohesive approach to managing complex landscapes. SAP BTP provides foundation services, sometimes referred to as ‘shared qualities', that enable a secure, scalable platform foundation including robust identity, security and compliance, application lifecycle management, streamlined operations and administration across the stack.
In addition, SAP BTP is optimized for SAP business applications is used by organizations across all industries to extend and personalize SAP applications as well as integrate and connect applications and business processes across the entire IT landscape.