Connecting Every Business Function to Deliver Optimal Business Outcomes

By now, you are familiar with SAP Business Suite and how it builds on the strength and more than 50 years of SAP’s process knowledge though unparalleled applications which provide true end-to-end solutions. These applications thrive together and feed into an unmatched data resource of real-time, accurate, and business relevant data unified by a single semantical layer which combines SAP data sources with third-party sources and provides a 360-degree view of a business’s operations. SAP’s unrivaled AI learns and acts based on this history of context-rich and business-relevant data to improve efficiency across the entire ecosystem, while AI agents perform tasks directly in the application layer. This, in turn, creates a cycle that improves over time.

This is the new era of enterprise management in action—one where every function isn’t just optimized, but interconnected.

Now imagine the top objectives leaders face in business: a Chief Financial Officer (CFO) balancing growth and profitability, a Chief Human Resource Officer (CHRO) managing evolving talent needs, a Chief Information Officer (CIO) driving innovation while maintaining stability. Now, these leaders aren’t solving problems in isolation. Instead, their decisions draw on a rich, unified data foundation and AI-driven insights that span the entire enterprise.

Just as SAP’s suite of business solutions is better together, a company can’t operate at its best in functional silos. However, interconnected functions and organizational transparency does not mean that a CFO or a CHRO is not facing their own set of challenges. These different functional areas may even face the same set of challenges but view them from different angles.

When it comes to demonstrating the benefits of SAP Business Suite, it is still useful to personalize the message to address the concerns and priorities of your audience.

These are the business function or departments within an organization where our solutions are designed to make a significant impact. We have five primary buying centers: Finance Management, Spend Management, Supply Chain Management, Human Capital Management, and Customer Experience.

To this end, we have developed narratives that speak to leaders (personas) within each key buying centers.

We are not just focused on convincing a CIO that SAP Cloud ERP is the right technology investment, nor are we focused on selling SAP SuccessFactors to the CHRO. We are making the case for an interconnected suite of applications, with transformative impact across an organization, through the lens of the stakeholders and leaders we are talking to.

Within each buying center, there are various roles or personas—specific types of individuals who interact with and benefit from the solutions in different ways. For example, in Finance Management, there might be personas like CFOs, financial analysts, or accountants. Each buying center, therefore, not only represents a broad area of business but also a collection of people with unique needs and responsibilities that our solutions address.

• Chief Financial Officer (CFO)
• Chief Purchasing Officer (CPO)
• Chief Operating Officer (COO)
• Chief Human Resource Officer (CHRO)
• Chief Revenue Officer (CRO)
• Chief Information Officer (CIO)

• SAP Business Suite integrates 50+ years of SAP’s process knowledge and provides end-to-end solutions across business functions.
• AI-driven insights and real-time, accurate data improve efficiency and decision-making throughout the entire business ecosystem.
• Interconnected functions allow seamless collaboration, enabling faster innovation and more adaptable, sustainable business operations.
• Tailored messaging in the buying centers address specific persona or business leaders concerns, highlighting SAP’s transformative organizational impact.
• Leaders from various functions benefit from unified data and AI, improving decision-making and addressing shared challenges from different perspectives.