Taking Promotion Planning and Execution to the Next Level
| Maximize trade promotion ROI and profitability | Unmatched integration with finance and accounting | Maximize sales team efficiency | Enable end-to-end strategic planning | Easy to implement, scale, and enhance |
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| Improve Trade spend ROI | Real time Financial execution | Streamlined User Experience | Extend Value of S/4HANA | Establish RGM Ecosystem |
SAP Revenue Growth Management is the latest generation of capabilities from SAP. It is a public cloud-based solution that elevates promotion planning and execution to the next level, leveraging 24 years of knowledge and experience in trade promotion management to produce a contemporary cloud-based solution. Based on previous lessons, we understand the importance of consumer product sales processes and their interlinking with other parts of the sales process. Fundamentally, SAP Revenue Growth Management is a tool that helps key account managers maximize their trade promotion ROI and profitability.
Key features and capabilities:
- Promotion Planning and Execution
- It allows key account managers to plan trade promotions, manage their entire account, and view a gross P&L analysis to assess how their trade promotion plans are performing.
- Integration with Finance and Accounting
- SAP excels in integrating with ERP systems, particularly SAP S4/HANA, for condition contract management and settlement. This ensures correct pricing of sales orders and accommodates financial liabilities generated by trade promotions, such as rebates and accruals.
- Real-Time Financial Execution
- Unlike systems reliant on overnight batch jobs, SAP Revenue Growth Management works directly with the ERP for real-time financial execution.
- Sales Team Efficiency
- Developed after interviewing over 200 key account managers, the tool is designed to be logical, easy, and intuitive, allowing users to create promotion plans with minimal training. Promotions can be created in minutes by setting header details, selecting products, determining sales tactics, and setting the required uplift.
- Promotion Copying and Reuse
- The solution makes it easy to copy and adapt previous plans, whether from last year, a specific quarter, or particularly successful promotions.
- End-to-End Strategic Planning
- It interlinks revenue growth management with top-level financial planning in SAP Analytics Cloud Planning and integrates with supply chain and demand planning processes in SAP IBP or third-party solutions. This allows for passing uplift back into these tools once promotions are approved and sourcing baselines from supply chain forecasts.
- Ease of Implementation and Scalability
- As a cloud-based solution, it supports rapid deployment and configuration without excessive customization. Key process elements are configurable, such as responsibility areas, spend types, and approval steps in workflows.
- Open APIs
- SAP Revenue Growth Management is designed to be the core of a revenue growth management (RGM) ecosystem, with open APIs for data extraction, integration, and feeding other AI processes. This ensures compatibility with SAP systems, custom developments, and third-party solutions.