Creating and managing trade promotions involves the following steps:
Value Proposition
- Manage short and long term promotions: KAMs can manage and track both tactical short-term promotions and strategic long-term promotions to respond to market opportunities quickly.
- Give more time back to KAMs to focus on their customers: It takes less than two minutes to create a promotion, giving more time back to KAMs so that they can strengthen customer relationships and develop partnerships.
- Centralize promotion planning and execution: All promotional activities are maintained in a central application, providing a single source of truth and eliminating silo-ed planning process.
- Access to promotion plans and calendars across products: Promotion plans and calendars provide clear visibility to entire product portfolio, enabling better coordination across brands.
- Streamline approval process with configurable workflow: Configurable workflow engine ensures the flexibility of approval and accelerates the promotion approval process.
- Provide data-drive insights for better decision-making: Built-in analytics capability transforms historical promotion performance into insights, enabling key account managers continuously improve ROI on trade spend.
Create a new Promotion
Copy Promotions
Highlights
- Manage short and long term promotions at multiple levels with configurable spend types.
- Copy, re-use and amend previous promotions.
- Visualize promotion plans over time with promotion calendar.
- Integrated with SAP IBP to send uplifts for demand planning.
- Configurable workflows to enable flexible approval flows.
- Out-of-box integration with S/4 for financial execution.