Objectives
SAP Emarsys Web Channel is a feature that helps you deliver customized marketing content on your website. It uses real-time and historical data from your SAP Emarsys database to target specific customer segments or unidentified visitors. Thus, you can convert anonymous visitors into customers.
Let’s check out this video to learn more about Web Channel.
Here are examples and use cases of the Embedded, Overlay, and Ribbon campaign types.
| Where to Find | Feature Description |
|---|---|
| Content Blocks | Prebuilt Content Blocks that you can reuse in multiple campaigns. |
| Content Blocks/HTML tab | Customization and building of HTML content via Content Blocks. |
| Web Channel/Domains tab | Addition of more domains where the campaign can be used. |
| Web Channel/Campaigns tab/Campaigns Setting step | Targeting of specific segments, all or just unidentified visitors, and usage in the Automation programs. |
| Web Channel/Campaigns tab/Placement step | Placement options for setting which pages to display the web campaign, including selecting the replaceable or moving areas for embedded campaigns. |
| Web Channel/Campaigns tab/Content step | Easy-to-use visual editor for simple editing. |
| Web Channel/Campaigns tab/Session Filters step | Session filtering based on site language, URL, cart or purchase value, device, login status, or 'stops targeting after click.’ |
| Web Channel/Campaigns tab/Trigger and Scheduling step | Various display frequency and trigger options, like overlay appearance upon opening or leaving the website. |
| Web Channel/Dashboard tab and Campaigns tab/Reporting icon | A dashboard and campaign-level reporting for performance analysis. |
Let’s check how to create a Web Channel campaign based on Content Blocks.
After creating and activating your Web Channel campaign, you can easily add it to your Automation program.
For that:
Navigate to Automation ﹥ Automation Programs.
Click Edit on your program.
Double-click on the 'Web Channel — Add' node.
Select your web campaign.
Do the same on the 'Web Channel — Remove' node. This will prevent contacts from seeing your campaign.
Let’s have an overview of your Web Channel campaigns' performance on the Web Channel Dashboard. The Dashboard tab presents a detailed analysis of your Web Channel campaigns on desktop and mobile.
The Dashboard contains three widgets:
Top metrics:
Impressions: Number of displays
Engagement: Clicks and registrations
Recent campaigns: Active campaigns
Recent activities: Campaigns where impressions or clicks occurred within one hour
This page summarizes your selected Web Channel campaign, showing impressions and engagement across desktop and mobile devices.
You can select a custom or preset timeframe. Hover over the chart to see a particular day's impression and engagement details.
Note
To learn more about Web Channel, please visit our Help portal page.