Optimizing Mobile First Marketing with SAP Emarsys

Objectives

After completing this lesson, you will be able to:
  • Define the mobile first approach and get an overview of the related SAP Emarsys functionalities.
  • Explain how mobile first aligns with omnichannel marketing strategy and design for seamless and engaging mobile experiences.

Mobile First Approach Overview

In a mobile first approach, creators design digital content primarily for mobile devices, such as smartphones, and then adapt it for larger screens.

With more people using smartphones for browsing and shopping, search engines prioritize mobile-friendly content and sites.

This approach aligns with enhancing mobile apps and ensuring a seamless user experience, helping companies increase user interaction and boost sales or conversions.

The image lists six bullet points outlining the reasons and benefits of using Mobile First Marketing.

Note

Check out the SAP Emarsys glossary for more detailed information about SAP Emarsys and Mobile Marketing.

Mobile First in SAP Emarsys

SAP Emarsys supports businesses’ mobile first strategy through its services and user-friendly products, such as Mobile Engage In-app messaging and SMS integration.​

Businesses can use these tools to improve customer communication and personalize their experience. ​

SAP Emarsys provides user-friendly solutions that are suitable for a mobile-focused strategy. ​

Mobile First examples: The image shows two smartphones showcasing mobile first's user-friendly products.

Aligning Mobile First Approach with Omnichannel Marketing

Embracing a mobile first approach is crucial to implement a successful omnichannel marketing strategy because most users access content and shop through mobile devices. This ensures a consistent, seamless, and engaging customer experience across all platforms.​

Here is a summary of some actionable steps:

  • Optimize websites and emails for mobile viewing.​

  • Adopt a responsive or mobile first web design.​

  • Enhance or build mobile apps for improved customer interaction.​

  • Include mobile payment options for seamless transactions.​

  • Utilize SMS marketing for effective direct communications.​

  • Implement Push notifications and In-app messages in your apps​

  • Leverage location-based services for targeted marketing.​

  • Use mobile user data for a personalized customer experience.​

  • Ensure uniformity in content and design across all channels.

  • Regularly track and analyze mobile metrics to refine strategy.​

  • Leverage social media platforms catering to mobile users.​

  • Integrate mobile customer support for instant assistance.

Mobile First examples: The image displays a woman holding a phone surrounded by various marketing messages, including notifications, discounts, and exclusive offers.

Note

Check out the Building Mobile Engagement and Mobile Optimization Strategies blogs to learn more about strategies to create meaningful mobile engagement and optimization.

Best Practices for Effective Mobile Email Marketing

With the rise in mobile use for online activities, the chances of your emails being viewed on a desktop are decreasing. To maximize your email marketing campaign value and meet customer needs, adopt a mobile first approach.

Let’s explore some key practices for creating mobile-friendly emails that increase conversions and promote repeat purchases.

Mobile First example: The image shows a tablet displaying an email alongside seven bullet points that outline essential practices for crafting mobile-friendly emails.

Note

Check out our Mobile First Omnichannel Marketing Strategies for more information about personalized mobile engagement in omnichannel marketing.

Learning

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