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cleanFiles/bookmap_Exploring_SAP_s_Strategy_for_2025_-_Studen_en-US_learning-sap-com_lsc-prod.zip (MMCP-DROPZONE) - 2025-04-29T10:06:27.000Z

Explaining SAP’s Strategy End-to-End

<div id="content"><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_htanqqzg"></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Core Tenets of SAP's Strategy</h3></div><img style="max-width:900px;max-height:none" class="image 1_1_landscape" title="Our Purpose: Help the world and improve people's lives, Our Vision: We bring out the best in every business" alt="Our Purpose: Help the world and improve people's lives, Our Vision: We bring out the best in every business" src="/service/media/SL_STRAT120_02_en-US_media/SL_STRAT120_02_en-US_images/STRAT_Purpose-Vision.png" tabindex="0"><p tabindex="0">One of the core tenet of our strategy is our "why". Why do we exist? What do we strive for? While we update our strategy in 2025, our "why" remains steadfast. SAP’s purpose is <strong>to help the world run better and improve people’s lives</strong>. We will continue to live to this purpose in 2025 and beyond. To bring this purpose to life, our vision is to <strong>bring out the best in every business</strong>.</p><p tabindex="0">This vision remains consistent as we continue to <strong>solve the biggest challenges of our customers</strong>:</p><ul style="list-style-type:disc"><li tabindex="0"><strong>Agile business transformation at scale</strong> by helping our customers to achieve efficiency and speed in their business operations while unlocking growth with new business models</li><li tabindex="0"><strong>Achieving more across the value chain</strong> by ensuring end-to-end visibility across the value chain, driving resilience and efficiency to orchestrate enterprises on global scale</li><li tabindex="0"><strong>Sustainability at the core</strong> by supporting enterprises in achieving their sustainability goals and be compliant in times of increasing regulatory pressure and reporting requirements.</li></ul></div></div></div>

Explaining SAP’s Strategy

Exploring SAP's Strategy for 2025

<div><div>Sebastian Steinhäuser, SAP's Chief Strategy and Operations Officer, explains SAP's strategy for 2025. The video explains SAP's vision for the next era of enterprise management and how SAP plans to meet the challenges facing businesses in an era of technological change. To this end, Sebastian lays out SAP's plan to leverage unparalleled applications, unmatched data and unrivaled AI via the SAP Business Suite. The video goes on to outline SAP's functional area strategies, focus-programs and growth culture, providing an end-to-end overview of SAP's 2025 strategy from the corporate level through to the individual employees that will achieve this vision.</div></div>

Explaining SAP’s Strategy for 2025

In 2020, revamped our strategy and started the biggest transformation in SAP's history. Today, four years later, we can see that this has been the right move and that our strategy is delivering results. We have firmly established SAP as a cloud company with accelerated cloud revenue and profit growth. In 2025. we continue with our strategy while doubling down on our differentiating factors. Therefore, our WHY remains steadfast. Our purpose is to help the world run better and improve people's lives. We will continue to live to this purpose in 2025 and beyond. To bring our purpose to life our vision is to bring out the best in every business. Our vision remains consistent as we continue to solve the biggest challenges of our customers. First, agile business transformation at scale. By helping our customers to achieve efficiency and speed in their business operations, while unlocking growth with new business models. Second, achieving more across the value chain. By ensuring end-to-end visibility across the value chain. Driving resilience and efficiency to orchestrate enterprises on global scale. And third, sustainability at the core. By supporting enterprises in achieving their sustainability goals and be compliant in times of increasing regulatory pressure and reporting requirements. While the core tenants of our strategy will remain consistent, we are witnessing a significant shift in technology and AI is the driving force. We call it the next era  of enterprise management. At the heart of it are systems of AI agents embedded into SAP applications and fueled by context rich business data, which will make our customers businesses unstoppable. But let's start from the beginning. For more than 50 years, SAP has connected and optimized business processes with unparalleled applications, generating semantically rich data that powers the world economy. Now, by centralizing this unmatched data treasure from SAP and non SAP sources into a unified semantic layer, SAP unlocks insights and AI capabilities and powered by this data, treasure from SAP. SAP's unrivaled AI agents deliver a unique advantage in cross-functional collaboration, leveraging integrated data to enable smarter decisions and transformative outcomes across the enterprise. For example, imagine a finance, a supply chain, and a workforce agent collaborating to reroute logistics in real time while adjusting staffing to meet production demands. All working in sync to keep the business running at peak efficiency. For businesses to embrace this vision they need a strong, integrated foundation where applications, data and AI come together seamlessly and reinforce each other. This is our sweet spot. This is our winning formula. At SAP we bring together the three core components to succeed in this next era of enterprise management like no other company. Applications, data and AI. Let's zoom into each of  those components. First, unparalleled applications. With SAP's applications, and our technology platform, every part of our customer's business is deeply connected and delivering end to end transformational value to each and every business process. SAP s applications are comprehensive, integrated, extensible, and industry specific. Second, unmatched data with SAP Business Data Cloud, our customers most valuable business data from every part of their business turns into a semantically rich data treasure that fuels unrivaled AI powered value for our customers, businesses. Business Data Cloud connects all data and unleashes transformative insights fueling reliable AI. And third unrivaled AI.  With SAP business AI collaborative agents are deployed and orchestrated to enhance operations, drive real time insights, and optimize decision making at scale, unlocking capabilities others can't match. And this is just the beginning of a virtual cycle. Deeply integrated business AI enhances our applications that,  in turn, generate more data which is used as the basis for to further enhance AI. In 2025, you will see this flywheel taking off. So, this is how we will win. Unparalleled applications, unmatched data, and unrivaled AI, working together to deliver transformative impact and to bring out the best in every business. But how does this come to life for the customer? The answer is our SAP Business suite. Let's zoom in here. The SAP Business Suite describes our entire portfolio. As we move into 2025, our refreshed portfolio is now even closer to our customer's reality. You remember our winning formula, so let me point out the highlights along these elements. Applications. Our business suite comprises our core Cloud ERP and line-of-business applications. Matching the core buying centers of our customers from finance and spend, over supply chain and human capital, to customer experience. Data. SAP Business Data Cloud acts as a foundational layer within our portfolio as part of our Business Technology Platform, BTP. Business Data Cloud  will unlock the value of SAP and non SAP data and be an important enabler for business, AI. AI. SAP Business AI powered processes span the entire portfolio as we continue to infuse generative AI capabilities and agentic capabilities across all applications and processes. Basically, making AI the new UI for our customers. Our SAP Business Suite is THE destination for our customers, the question you might have now is how to get there? And the answer is straightforward. Via RISE with SAP and GROW with SAP. Our two distinct journeys designed to support our customers all the way, to achieve business success with the right technology from SAP. Our RISE journey is designed to support our installed base customers to move their existing systems and processes to the cloud. While the GROW journey is designed to get new customers up and running quickly. Leveraging our proven business practices moving into 2025, we will make sure to further accelerate our cloud growth with RISE and GROW through enhancing both journeys technically and commercially. Our winning formula and our SAP Business Suite describe WHAT our strategy is to generate even more value to our customers. Let us now move into HOW we execute our strategy, by breaking it down into tangible, strategic priorities along our three functional areas, Product, Go-to-Market, and Corporate Functions. On the Product side, our imperative is clear. AI First -  Suite First. The sum of our portfolio is so  much bigger than its parts. And by infusing AI  across our entire portfolio, we will transform how users interact with our applications. On the Go-to-Market side, our strategy is simple, lead and accelerate cloud growth in 2025 through RISE and GROW, supporting our customers along the entire value journey with a new Go-to-Market operating model. Finally, our Corporate Functions,  the backbone of our company will accelerate our strategy execution, foster long term cashflow growth, and simplify SAP. But at the heart of everything are our people. We know that culture eats strategy for breakfast, and it requires each and every one of us to turn our strategy into reality. Hence, our Growth Culture is integral to our execution foundation, and we prioritize values and behaviors that bring out the best in all of us. Finally, in combination with our five Focus Programs, we are well equipped to drive efficient strategy to execution. Our Focus Programs represent our vehicles for strategy execution of our most important company priorities. They are embedded in a clear governance framework that allows for efficient steering across SAP, so let's zoom in here. Next-Gen Innovation, driving business AI forward and ensuring a successful launch of Business Data Cloud. Next Level Adoption and Consumption, rolling out our enhanced Go-to-Market operating model to all our teams with simplified roles, segmentation and tools. End-to-end SaaS growth, accelerating growth by  delivering new commercial models centered around RISE and GROW that enhance our suite value. Simplify SAP, simplifying and automating our end-to-end  business processes and tools across SAP for higher efficiency and a better employee experience. Unlocking Growth Culture, building a culture that brings out the best in us. All in all, we are convinced that our strategy puts us in the right position to achieve our goal of being the number one enterprise application and Business AI company, and ultimately achieve our 2025 financial ambition, and so much more. Looking beyond 2025, we will not only continue to accelerate our growth and profitability, we will continue to bring out our best so we can bring out the best in every business.