Optimizing Marketing Activities

1.

There are three correct answers.

Use different content depending on the contacts' lifecycle stage.

Send newsletters every Wednesday at 10 am. This is the best time of the day and week for it.

Make sure the sender is easily recognized as your brand.

Hide the unsubscribe button to keep your contacts in your mailing list.

Make your programs simple enough. Split them using the ‘Entry from another program’ node.

2.

Choose the correct answer.

True

False

3.

Choose the correct answer.

Trend Reporting/Result Summary

Trends/Comparison

Management/Revenue Reporting

Trend Reporting/Individual Link Tracking

Knowledge quiz