What is Intelligent Content?
Intelligent content is built on top of data products and includes AI-powered, data-rich dashboards and the data models that provide the data to the dashboards. Intelligent content is delivered and fully managed by SAP and is ready to use out-of-the-box with a simple, automated installation.
Note
Technically, intelligent content is provided by the SAP Analytics Cloud and SAP Datasphere components of SAP BDC. SAP Analytics Cloud provides stories and SAP Datasphere provides the data models that provide data to the stories. The data models of SAP Datasphere connect to the data products of SAP BDC.
Examples of Intelligent Content
Working Capital Insights is an example of intelligent content delivered and managed by SAP to provide insights into all aspects of the working capital of an organization. This intelligent content is used by a finance user who needs a 360 degree view of working capital. The data is sourced from the data products of SAP S/4HANA.

Working Capital Insights includes the following pages:
- Overview of working capital : provides a clear snapshot of key financial metrics that reflect the company’s working capital and resource efficiency. It combines essential data points to give a comprehensive view of financial health and liquidity, highlighting relationships between capital, sales, and cash flow. This page helps quickly assess performance and identify areas for improvement, supporting strategic decision-making.
- Liquidity & Cash: offers a detailed view of the company’s cash position and liquidity management. It focuses on key metrics that assess the effectiveness of cash flow generation, the company’s ability to meet short-term obligations, and overall financial stability. By examining various ratios and asset values, this page enables users to evaluate the company’s cash health and liquidity position, supporting informed decisions about capital allocation, risk management, and financial planning.
- Accounts Receivable: provides insights into the company’s receivables management and collection efficiency. It highlights key metrics that measure the average time taken to collect outstanding sales and the status of overdue versus future receivables. The page also breaks down outstanding receivables based on the Net Due Arrears Days, offering a clearer view of the aging of receivables.
- Accounts Payable: offers a comprehensive view of the company’s payables management and payment efficiency. It includes key metrics such as the average time to settle payables (DPO) and a breakdown of payables based on Net Due Arrears Days. The page also provides insights into realized discounts, utilization rate, and on-time payment rate, helping users assess the company’s ability to optimize payment terms, manage supplier relationships, and enhance cash flow management.
- Inventory: provides an analysis of the company’s inventory management and efficiency. It includes key metrics such as Days Inventory Outstanding (DIO), inventory turnover ratio, gross margin, and average inventory. These insights help users evaluate how effectively inventory is managed, identify potential inefficiencies, and assess the impact of inventory on profitability and cash flow. This page supports decision-making around inventory levels, stock rotation, and cost optimization.
A key feature of the dashboards delivered with intelligent content is the built-in AI co-pilot known as Just Ask. Just Ask supports the business user who asks questions using natural language. For example, a business user asks the question: "List the regions that showed the best growth for e-scooter sales since last year". The AI co-pilot quickly returns results and provides additional insights using graphics and text to illustrate the insights.
Note
You can learn more about Working Capital Insights by clicking here.
People Intelligence
More examples of intelligent content can be found with People Intelligence.
People Intelligence provides insights into human capital management. The data is sourced from SAP SuccessFactors.

People Intelligence includes:
- Workforce Composition
- Gain organizational insight: understand the composition of the workforce by role, organization, location, org structure a common demographic attributes.
- Monitor employment shifts: analyze talent flow to understand movement across roles, departments, and regions.
- Skills Insights
- Evaluate core expertise: identify existing skill strengths to pinpoint critical gaps and suggest potential development strategies and opportunities.
- Strengthen future readiness: align workforce capabilities with organizational priorities to help ensure readiness for future challenges.
- Measure growth potential: compare current skills to target proficiency levels needed to achieve business goals.
- Compensation
- Visualize pay equity: evaluate pay levels by visualizing the compa-ratio.
- Assess pay trends: understand the average annual salary of the workforce by role, organization, location, grade and common demographic attributes.
- Strengthen compensation strategies: optimize compensation structures to attract top talent and retain high performers.
You can learn more about People Intelligence by clicking here.
Working Capital Insights and People Intelligence are just two examples of SAP-provided intelligent content. More intelligent content is available and SAP continually develops and releases intelligent content covering all line of business (LoB) applications and industries. SAP partners will also deliver intelligent content with a focus on industry content.
Intelligent Packages
Intelligent content is delivered by SAP in Intelligent Packages. Intelligent Packages include everything that is needed to run the SAP-delivered intelligent content, such as Working Capital Insights and People Intelligence. As well as SAP Analytics Cloud stories and SAP Datasphere models, Intelligent Packages also include the related data products.
Here are the currently available Intelligent Packages:

Click the links to lean more about each Intelligent Package
- Cloud ERP Intelligence
- Supply Chain Intelligence
- Finance Intelligence
- Revenue Intelligence
- People Intelligence
- Spend Intelligence
The Working Capital Insights intelligent content is included with the Cloud ERP Intelligence Intelligent Package.
Intelligent Packages are the commercial wrappers for intelligent content. Customers subscribe to individual Intelligent Packages so that they are entitled to install and use the intelligent content of those Intelligent Packages.
Discovering and Installing Intelligent Content
To support the discovery of intelligent content, SAP provides search tools in the SAP BDC Cockpit. The SAP BDC Cockpit lists the intelligent content that is available and ready to install, based on the connected source systems and commercial entitlement.
Once intelligent content has been identified, it can be installed with just a few clicks. The installation tasks are fully automated and are carried out in the background. During installation, the entire data pipeline is built that connects the application's source tables to the dashboard of the intelligent content. The SAP BDC data products required by the intelligent content are automatically installed.
Once the intelligent content is installed, the administrator assigns data permissions to the business users. The intelligent content is then ready to use by the business user.
Extending and Reusing SAP-delivered Intelligent Content
Customers can extend the SAP-delivered intelligent content. For example, additional data sources can be added to the data models from non-SAP data. Additional charts and widgets could be added to the stories to improve the visualizations to provide more insights into the data.
Customers are free to use any of the included intelligent content objects contained in the Intelligent Packages that they have subscribed to. For example, a customer may decide to use the provided data products to develop their own data models and ignore the supplied data models and stories. Or they might decide to use the data products and the data models built on top on the data products, to create their own presentation content and not use the provided stories.
Let's highlight the key points covered in this lesson:
SAP BDC intelligent content is provided and fully managed by SAP.
SAP BDC intelligent content includes data-rich, AI powered dashboards built using SAP Analytics Cloud stories.
SAP BDC intelligent content is provided for all lines of business.
SAP BDC intelligent content is shipped in bundles known as Intelligent Packages.
SAP BDC intelligent content is discovered and installed using the SAP BDC Cockpit.
SAP BDC intelligent content can be extended by the customer.