Enhancing Customer Value Through the SAP Partner Ecosystem

Objective

After completing this lesson, you will be able to identify the different types of partners contribution along the customer value journey.

Maximizing Customer Value via the SAP Partner Network

The SAP Partner Ecosystem is designed to ensure that customers receive the best solutions, services, and support through our diverse network of partners. By providing the right type and level of enablement, we empower partners to drive innovation and deliver greater value to customers across the entire customer value journey.

The image outlines the contributions of partners along the Customer Value Journey (CVJ) in six phases: Influence, Discover, Select, Adopt, Derive, and Extend. Key actions include expanding market reach, increasing sales, ensuring delivery excellence, and fostering innovation. Notable features emphasize collaboration with SAP for transformative solutions, continuous improvement, and AI-driven innovations to meet industry needs effectively.

During Discover & Select, the major contributions of the partners include;

  • Accelerate and support SAP’s direct pipeline progression
  • Drive customer footprint expansion through cross & up-sell
  • Leverage vertical expertise and specialization
  • Be the multipliers of our transformative offerings for customers, steer customers towards our best practices

In the Adopt & Derive phase, partners contribute to;

  • GSSPs to build capacity and capabilities to support customers and portfolio priorities.
  • Continuously improve T2V and delivery quality, leveraging SAP practices & direction
  • Adherence to SAP standards and especially the RISE Methodology
  • Drive deployed ACV, adoption and consumption of SAP cloud offerings

In the Extend phase, partners contribution concentrates on amplifying the innovation value and driving growth. Through a deep understanding of SAP portfolio & innovation priorities, partners contribute to;

  • Contribute to innovation for acceleration & offering completion/ last mile and white space
  • Building content packages and accelerators based on industry and process expertise
  • Scaling the innovation by using the tech & platform offerings of SAP
  • Invest into & showcase the lighthouse use cases

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