
To ensure the success of our partner ecosystem in 2025, we are continuously enhancing key enablers that foster growth, drive innovation, and strengthen collaboration with our partners.
Highlights include:
- We will continue to transform the SAP PartnerEdge program to drive our AI-first and cloud strategies.
- The new Development Fund fuels the partner-led initiatives aligned with SAP’s strategic priorities.
- We will assign attractive partner-led territories to expand market opportunities for partners.
- SAP continues to prioritize investments in process simplification and automation across all partner motions.
- Delivering high-quality business outcomes for our joint customers is the cornerstone of our partnership.
- A new Certification Transformation Program ensures partners stay ahead in a rapidly evolving cloud landscape by keeping their skills up to date. It enables them to position, sell, implement, and support SAP solutions effectively, ensuring they meet customer needs, drive innovation, and remain competitive.
- Transformation Incentives and Partner Rebate Programs empower partners to seize new opportunities and foster a collaborative, growth-focused ecosystem.