Analyzing the Healthcare Industry Trends and Their Impacts

Objective

After completing this lesson, you will be able to evaluate major trends shaping the Healthcare industry, and assess their implications and impact on future developments and transformation. 

Healthcare Trends

The healthcare industry is going through a huge transformation. The following graphic shows the key trends in the healthcare business. They can be clustered in five categories.

The graphic shows the five key trends of the healthcare transformation: Accelerated digitalization, patient centricity, improved workforce experience, sustainability and resilient networks.

1. Accelerated Digitization

The healthcare industry is rapidly adopting new technologies. Health organizations are investing in digital tools to improve real-time access to information, enabling advanced technologies like Artificial Intelligence. Today, there is still a lack of digital data availability hindering real-time information handling. Big investments in technology apply new possibilities in providing care.

  • After the Covid pandemics, telehealth is common, enabling faster access to advice without requiring in-person visits. There is still a need to improve the technology infrastructure, bringing niche solutions together and ensure secure data access.
  • Virtual reality and simulation improve patient outcome, for example, digital twins.
  • Artificial Intelligence, machine learning, predictive analytics, and robotics will change the art of the possible in healthcare. With the help of new technologies, doctors can use vast amounts of data for better decision-making.

2. Patient Centricity

Patients are gaining more control and information, demanding more choices and better care that addresses their needs. They become more involved in care decisions taking more responsibility for their own health with high expectations towards preventive care and personal wellbeing.

  • Patients expect to be in the center of attention receiving personalized advice and care for improved outcome.
  • Patients take active decisions on care options, impact on wellbeing, and care for themselves and for family members, for example, elderly or children.
  • Patients use data from devices like fitness trackers to enhance their lifestyle and wellness. The individual data becomes part of the overall health approach and influences patients behavior.

3. Improved Workforce Experience

A resilient, well-supported workforce is essential to providing quality care. Healthcare workers are looking for better work experience. They leave the sector, creating a shortage of workers. In addition, the workforce is aging. Highly talented employees are difficult to find due to the increasing competition in the market.

  • The industry must quickly identify the reasons for workers’ issues and address them via an employee platform.
  • There is a need to provide an improved and individualized rewards management system to reduce worker attrition.
  • Individual support, for example, mental health, and dedicated career advise and career paths helps to retain top talents.

4. Sustainability

The mission of healthcare is protecting health and saving lives. Today, the healthcare industry nevertheless still makes a major contribution to the climate crisis. Healthcare is working to reduce energy use and waste production, focusing on sustainability in operations. The industry aims to manage the green line, shape social equity, and ensure compliance.

  • Aiming for zero emissions reduces the carbon footprint of healthcare organizations and their supply chain.
  • Rethinking material use and new circular economy concepts will help to drastically reduce waste.
  • Striving for zero inequality will help to make healthcare and society more equitable.

5. Resilient Business Networks

Today, the opportunity for innovative cooperation between various stakeholders in the healthcare system is still hardly used. Healthcare stakeholders are collaborating more in networks to improve supply chains and deliver improved patient outcomes ensuring reliable medical supplies and better care coordination within the healthcare network.

  • Platforms will significantly improve the ability to collaborate and find relevant data or resources.
  • Relationship changes will be easily addressed in a network by quickly finding alternatives and ensure continuity of care.
  • The power of networks enables new possibilities, for example, fast research. They will challenge and change traditional healthcare processes.

The Future of AI-Enabled Health

Due to data security and the sensitive topic of personal health, healthcare employees and patients are often reluctant to fully trust digital medical records and cloud-based access anywhere, or to follow decisions and suggestions by computers or machines. However, the accelerated development of digital technology, especially AI, has probably the biggest impact on the healthcare industry with the most relevant benefits for our personal and social life.

Through its potential to accelerate analyzing and processing vast amounts of health-relevant data, AI contributes to improved diagnostics, personalized medicine, predictive analytics, operational efficiency, or drug discovery and development. The world economic forum emphasizes the hope that AI can overcome healthcare disparities between low-and middle-income countries and helps assure healthcare as a fundamental human right.

The emerging markets, for example, are currently less developed, still recovering from the Covid pandemic, and economically not in a good position. Where healthcare resources are scarce in emerging countries/regions, Al can offer scalable and affordable solutions. It can leapfrog traditional digital health development from other countries/regions and achieve major impact in a shorter time frame. It allows you to address the shortage of health staff and helps with a population spread across vast areas with poor infrastructure and access to healthcare facilities. It especially opens the healthcare equity conundrum, by providing access to poor citizens who are unable to receive proper care.

The Quintuple Aim of Healthcare Improvement

Summarizing the described key trends within the healthcare industry, the next 10 years will see significant changes driven by technology and new diseases, with a focus on value-based care. Resources must be used efficiently to improve patient outcomes, like quality of life or curing illnesses.

The vision results in the quintuple aim of healthcare. It is a framework to improve healthcare expanding the original triple aim (improving population health, enhancing the care experience, reducing costs) beyond the quadruple aim (addressing clinician burnout) to a quintuple aim including health equity.

Recap the vision and strategic priorities of healthcare in the following graphic.

The picture illustrates the vision for healthcare in 2035 focusing on value-based care, advanced technologies, and improving outcomes. Strategic priorities include better outcomes, lower cost, health equity, patient, and clinician experience.

Summary of the Lesson

  • The key trends in the healthcare industry can be categorized in five areas: Accelerated digitization, patient centricity, workforce experience, sustainability, and resilient business networks.
  • Artificial Intelligence has a huge impact on healthcare access and delivery. There is an expectation that Artificial Intelligence can overcome healthcare disparities between low-income and middle-income countries/regions and helps assure healthcare as a fundamental human right.
  • The next 10 years will see significant changes in healthcare driven by technology and new diseases, with a focus on value-based care.
  • The quintuple aim framework for healthcare defines the strategic priorities for healthcare providers. In addition to the four aims of better outcomes, lower costs, improved clinician experience, and improved patient experience, it adds the aim health equity.