Objective
After completing this lesson, you will be able to describe how SAP Business AI maximizes value for the oil, gas, and energy industry.
SAP Business AI Solutions for the oil, gas, and energy industry
SAP Business AI is SAP’s strategic approach to embedding artificial intelligence across the enterprise software landscape.
It provides an AI foundation built on SAP Business Technology Platform, enabling organizations to build, run, and extend AI solutions at scale. At the center of SAP Business AI is Joule, a context-aware, proactive AI assistant embedded across business functions.
SAP Business AI for industry solutions:
The oil, gas, and energy industry operates in a highly complex and asset-intensive environment, spanning upstream exploration, midstream transportation, and downstream refining and distribution.
Organizations must manage large volumes of operational data, maintain critical infrastructure, and ensure safe, compliant, and efficient operations across the value chain.
Key challenges include:
- Limited visibility across hydrocarbon supply chains and logistics networks
- The need for real-time insights into production and asset performance
- Increasing pressure to reduce costs while maintaining operational reliability
- Evolving environmental regulations and sustainability requirements
- Managing risk across distributed and interconnected operations
In response, organizations are leveraging AI to enhance operational visibility, improve decision-making, and drive efficiency across the enterprise.
SAP Business AI for industry solutions
SAP Business AI helps organizations intelligently transform their operations in several key ways:
Enhance Customer Centricity
Deliver more responsive and personalized services across energy distribution, retail fuel operations, and customer engagement channels.
Build Supply Chain Resilience
Improve visibility across hydrocarbon movements, nominations, and logistics to better anticipate disruptions and respond in real time.
Drive Sustainable Performance
Track emissions, optimize energy usage, and support sustainability initiatives aligned with regulatory and environmental goals.
Optimize Data Strategy
Integrate and analyze large volumes of operational and enterprise data to generate actionable insights and improve decision-making.
SAP Business AI customers in the oil, gas, and energy industry
SLB: SLB is transforming its sellers and customer-facing teams into experts, boosting efficiency and customer trust. Mediafly+ SAP Sales Cloud acts as a Smart Sales Assistant, making it easy for the company to enable thousands of global sellers at scale, speeding time to market by ensuring the latest product offerings can be presented to customers as soon as they are ready for release. This integration not only empowers sellers in real time, it also provides marketing, operations, and leadership teams with crucial insights into sales customer interactions. Mediafly+ SAP are helping SLB drive impactful results across its entire go-to market strategy.
Learn more about this customer story here.
Whitehaven: One of Australia’s largest ever greenfield ERP implementations set an industry benchmark by being completed in a record-breaking six months. Safe and stable operations were achieved on Legal Day 1 with all new employees and contractors paid on time without disruption and coal shipping on trains within the first week. More than 150 mining applications were fully transitioned, and more than 400 suppliers onboarded seamlessly to maintain business continuity. High data integrity and accuracy were also maintained, with zero errors reported post go-live. In addition, a new remote operations center was established at Whitehaven’s Brisbane office.
Learn more about this customer story here.
Suncor Energy: Intercompany Tax Automation (ITC) Solution, allows Suncor to let its business users have complete control of their inputs for tax computation via interactive SAP Fiori UI.
Leveraging SAP Build Process Automation and SAP Business Technology Platform capabilities, the solution automates tax computation from Customer Line Items, posting journal entries for each company code for sales and purchase tax, and creating PDF invoices for audit compliance.
Driving AI-Driven Enterprise Automation
Learn more about this customer story here.
SAP Business AI throughout the oil, gas, and energy value chain
Role of AI Agents in the oil, gas, and energy industry
Note
The following examples include a combination of currently available SAP Business AI capabilities and forward-looking innovations that are subject to change.
SAP Business AI delivers value in the oil, gas, and energy industry through a combination of embedded AI capabilities and Joule agents that enhance business processes, improve decision-making, and reduce manual effort.
These capabilities include both:
- Solutions available today, and
- Innovations that are evolving as part of SAP’s AI roadmap
As a result, organizations can begin realizing value immediately while also preparing for future advancements in AI-driven operations.
Joule agents extend SAP Business AI by enabling intelligent automation across business functions. SAP continues to expand its portfolio of agents, with many available today and others planned as part of its ongoing innovation roadmap.
These agents are designed to:
- Analyze business data
- Recommend actions
- Automate tasks while keeping users involved in decision-making
Examples of Joule agents relevant to the oil, gas, and energy industry include:
Customer Experience
- Sales and Service Case Classification Agent
- Sales and Service Q&A Agent
- Service Knowledge Creation Agent
- Quote Creation Agent
- Commerce Shopping Agent
- Digital Service Agent
- Catalog Optimization Agent
Finance
- Dispute Resolution Agent
- Accounts Receivable Agent
- Accounting Accruals Agent
- International Trade Classification Agent
- Cash Management Agent
Human Resources
- Performance and Goals Agent
- HR Service Agent
- People Intelligence Agent
- Career and Talent Development Agent
- Payroll Agent
Spend Management
- Sourcing Agent
- Bid Analysis Agent
- Booking Agent
- Meeting Location Planner Agent
- Expense Report Validation Agent
- Receipt Analysis Agent
Supply Chain and Operations
- Field Service Dispatcher Agent
- Maintenance Planner Agent
- Shop Floor Supervisor Agent
- Production Planning and Operations Agent
- Change Record Management Agent
- Supplier Onboarding Agent
Cross-Suite
- Industry Utilities Customer Self-Service Agent
- Business Transformation Process Content Recommender Agent
- Business Transformation Workspace Administration Agent
- Business Transformation Screen Guide Agent
- Business Transformation Value Case Creation Agent
- Business Transformation Dashboard Analyzer Agent
These agents support end-to-end automation across the enterprise, enabling improved efficiency, faster decision-making, and better coordination across business functions.
Additional Resources
Interested in discovering more about SAP Business AI in the oil, gas, and energy industry? Use these helpful resources:
All these agents can be found in the Discovery Centre
Lesson Summary
- SAP Business AI embeds artificial intelligence across enterprise processes to enhance efficiency and decision-making in the oil, gas, and energy industry.
- AI capabilities improve supply chain visibility, optimize asset performance, and support sustainability initiatives.
- Joule and AI agents enable automation, real-time insights, and cross-functional collaboration across complex operations.
- SAP Business AI helps organizations transform data into actionable insights, driving resilience, efficiency, and innovation..