In this lesson, Eric van Rossum will walk you through the Why and What components of the SAP Business Suite narrative structure.
Objective
In this lesson, Eric van Rossum will walk you through the Why and What components of the SAP Business Suite narrative structure.
Our purpose has always been clear: to help the world run better and improve people’s lives. As the world grows more complex, this purpose remains more relevant than ever. For over 50 years, SAP has been at the heart of enterprise innovation, listening to businesses, understanding their needs, and delivering solutions that enable them to adapt and thrive. Whether it’s helping organizations navigate global transformations or embedding sustainability into their core processes, SAP has always focused on unlocking the best in every business.
In this video, we will explore the structure and key elements of SAP Business Suite's value proposition, how it fulfills SAP's purpose and vision, and learn how to effectively position its benefits for business success…the ‘Why’.
The 'Why' provides context on the strength of our strategy and the importance of leveraging personas for an end-to-end view of customer challenges.
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In this video, the 'What' component of the SAP Business Suite narrative dives into the future of enterprise systems and how SAP is uniquely positioned to deliver on it with applications, data, and AI.
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At the heart of this transformation are AI and systems of agents. These agents go beyond simple automation, working collaboratively across functions to solve real-time challenges and drive impactful outcomes. Imagine a finance agent working seamlessly with a supply chain agent to reroute logistics in real time, while a workforce agent adjusts staffing to meet shifting production needs—all working together to keep the business running at peak performance.
But here’s the truth: AI alone is not enough. The full potential of these systems can only be unlocked when they are built on a solid foundation.
That foundation starts with robust applications that power mission-critical processes, delivering the reliability, scalability, and operational excellence that businesses depend on every day.
These applications provide the backbone for transformational insights—data that is unified, trusted, and enriched to give a clear, actionable view of operations across an enterprise.
It’s the seamless combination of these elements—applications, data, and AI—that sets the stage for this new era.
While others may focus on one or two of these elements, SAP integrates all three like never before.
SAP Business Suite is not just another portfolio of solutions—it’s a transformation engine that creates a virtuous cycle of innovation and continuous improvement.
Here’s how it works:
As AI refine processes, they generate richer data that fuels even smarter decisions—creating that virtuous cycle of innovation that no one besides SAP can match.
Earlier in this lesson, you were encouraged to imagine a cross-functional team of experts working together. This included finance, HR, procurement, and supply chain experts, coordinating in real-time to achieve the best outcomes for a specific project. Now, multiply that impact with AI across many projects and tasks spanning an entire enterprise.
Joule, SAP’s AI copilot, orchestrates teams of intelligent, collaborative agents that work across lines of business, break down silos, and continuously learn from unified data.
Unlike other AI copilots that focus on individual tasks, Joule’s agents tackle complex, end-to-end activities, automating multi-step processes, delivering proactive insights, and freeing people in the organization to focus on strategic, creative work that drives real business transformation.
From rethinking processes and unlocking new revenue streams to operating more agile models, Joule not only elevates technology and human talent but empowers an organization to achieve outcomes far beyond incremental efficiency gains.
This is what makes SAP different. We bring together applications, data, and AI like never before.
This brief video explains how the SAP Business Suite offers end-to-end value across an organization by addressing the customer's perspective, their pain points, and presenting a comprehensive value proposition.
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By seamlessly integrating applications, data, and AI across all functions, SAP Business Suite turns individual strengths into a collective advantage.
Decisions made in one corner of the business inform and enhance what’s happening in another. Processes and insights flow freely, enabling real-time collaboration, adaptability, and sustainability.
The result is more than just the sum of its parts—it's a dynamic, ever-evolving system that empowers an organization to anticipate market shifts, innovate faster, and capitalize on new opportunities.
Every leader today feels the weight of growing complexity.
Chief Financial Officers (CFO) balancing growth and profitability. Chief Human Resource Officers (CHRO) managing talent in an evolving workforce. Chief Information Officers (CIO) modernizing IT while keeping innovation alive.
But the true challenge lies in how these functions are increasingly interconnected. When one part of the business is disrupted, whether it’s a supply chain issue or a talent gap, the ripple effects are felt everywhere.
To succeed, businesses need more than solutions for individual challenges—they need a way to align every function and unlock collective power.
This is the new era of enterprise management in action—one where every function isn’t just optimized but interconnected. Imagine the challenges we introduced earlier: the CFO balancing growth and profitability, the CHRO managing evolving talent needs, the CIO driving innovation while maintaining stability.
Now, these leaders aren’t solving problems in isolation. Instead, their decisions draw on a rich, unified data foundation and AI-driven insights that span the entire enterprise.
Note
If you want a deeper look into each of these Personas and the Buying Centers relevant to them, additional training will be available on this topic in Q1 2025.
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