Introducing the SAP Business Suite Narrative

Objective

After completing this lesson, you will be able to describe SAP Business Suite's impact in the next era of enterprise management and how to structure this message when talking to customers.

Introducing the SAP Business Suite Narrative

Thank you for taking the time to learn more about SAP Business Suite. Together, we’ll explore how the AI-powered SAP Business Suite is reshaping the future of enterprise management. It’s a bold vision, designed to empower businesses to thrive in a rapidly changing world.

To effectively communicate this vision to your customers, the SAP Business Suite narrative structure is broken into Why, What, and How, focusing on the value proposition and benefits for business success.

Let's discover the evolution of SAP Business Suite, from its on-premises predecessor into a modern, AI-powered suite built on the strength of SAP’s portfolio of cloud solutions. Learn how we build on our strength of delivering end-to-end integrated processes while unlocking unprecedented customer value with context-rich data and AI.

In this video, Eric van Rossum, Chief Marketing Officer for SAP Cloud ERP, provides insights into the future of enterprise systems with SAP and outlines the structure that underpins the way we communicate this to customers.

Click the Play arrow to begin watching the video.

The preceding video provides a high-level summary of how the Suite of the past was brought back in a transformative way - building on our strength of delivering end-to-end integrated processes while unlocking new customer value with AI.

At SAP, we are focused on delivering on the promise of SAP Business Suite in 2025, because we believe the timing is right, the market is ready and the need is clear. The value SAP Business Suite brings to customers is unmatched.

The SAP Business Suite Narrative - L0 Pitch Deck helps tell this story in a structured way following the Why, What, and How sections pictured in the image below.

The diagram outlines the key messages for the SAP Business Suite Narrative categorized into why, what and how. The SAP Business Suite narrative key messages includes bringing out the best in every business, the new era of enterprise management, applications and technology enablement, the AI-powered future of enterprise management, and RISE and GROW journeys to SAP Business Suite.
  1. Our Purpose | Our Vision | Challenges
  2. Apps, data, AI | SAP‘s unique position
  3. Applications | Data | AI
  4. Our portfolio | Value proposition by buying center
  5. RISE and GROW

Let's Summarize What You've Learned:

  • The narrative structure is broken into Why, What, and How, focusing on the value proposition and benefits for business success.
  • The SAP Business Suite of the past was an on-premise monolith, but the Suite of today builds on end-to-end integrated processes with AI.
  • SAP Business Suite offers unparalleled applications, unmatched data, and unrivaled AI for transformation, innovation, and growth.

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