Thank you for taking the time to learn more about SAP Business Suite. Together, we’ll explore how the AI-powered SAP Business Suite is reshaping the future of enterprise management. It’s a bold vision, designed to empower businesses to thrive in a rapidly changing world.
To effectively communicate this vision to your customers, the SAP Business Suite narrative structure is broken into Why, What, and How, focusing on the value proposition and benefits for business success.
Let's discover the evolution of SAP Business Suite, from its on-premises predecessor into a modern, AI-powered suite built on the strength of SAP’s portfolio of cloud solutions. Learn how we build on our strength of delivering end-to-end integrated processes while unlocking unprecedented customer value with context-rich data and AI.
In this video, Eric van Rossum, Chief Marketing Officer for SAP Cloud ERP, provides insights into the future of enterprise systems with SAP and outlines the structure that underpins the way we communicate this to customers.
Click the Play arrow to begin watching the video.
The preceding video provides a high-level summary of how the Suite of the past was brought back in a transformative way - building on our strength of delivering end-to-end integrated processes while unlocking new customer value with AI.
At SAP, we are focused on delivering on the promise of SAP Business Suite in 2025, because we believe the timing is right, the market is ready and the need is clear. The value SAP Business Suite brings to customers is unmatched.
The SAP Business Suite Narrative - L0 Pitch Deck helps tell this story in a structured way following the Why, What, and How sections pictured in the image below.

- Our Purpose | Our Vision | Challenges
- Apps, data, AI | SAP‘s unique position
- Applications | Data | AI
- Our portfolio | Value proposition by buying center
- RISE and GROW