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Discovering SAP BTP as a centerpiece of our corporate strategy

<div id="content"><p tabindex="0">Delve into understanding SAP's product strategy, with a spotlight on the influential role of Business Technology Platform.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_rvyq4hth"></div></div><div tabindex="0"><h3>Let's Summarize What You've Learned</h3></div><div class="formalblock"><ul style="list-style-type:disc"><li tabindex="0">SAP's product strategy centers on SAP BTP, aiming for best-in-class, industry-specific processes.</li><li tabindex="0">SAP BTP brings together platform applications and is aimed to make SAP the leading enterprise application and business AI company.</li><li tabindex="0">SAP BTP is the foundational technology for SAP applications and the 'glue' allowing integration across applications.</li><li tabindex="0">SAP BTP empowers innovation on top of existing applications, providing tools to build unique solutions for businesses.</li></ul></div></div>

SAP BTP and our Corporate Strategy

Positioning SAP Business Technology Platform

<div>Discover SAP's comprehensive product strategy, focusing on SAP BTP as a core element. Learn how SAP's product portfolio delivers industry-specific business processes, supported by cutting-edge technology and integrated applications.<br><br># This description was auto-generated #</div>

Understanding BTP as a Centerpiece of our Corporate Product Strategy

So let's discuss our SAP corporate strategy, or more specifically, our product strategy for SAP as a whole. We will learn that SAP BTP is really a centerpiece of our product strategy at SAP. Our product portfolio really turns that vision into reality that we have outlined in the beginning, because our key value proposition as SAP is not to deliver technology just for the sake of it, but best-in-class industry-specific end-to-end business processes. The breadth of our portfolio is really unmatched in the competitive landscape and our market landscape. So, starting with our platform technology on the bottom, we provide the foundation of application integration, extension to a robust ecosystem of solutions and data, as well as AI. On top of that are our industry-leading business applications that work together, spanning front-end and back-end systems in a way that only SAP can do. Those are really our core products, such as human capital management, spend management, chain, customer relationship management, and in the center our cloud ERP with S/4HANA cloud. And we bring all of those components together, offering a suite of applications that essentially powers all of the essential end-to-end business processes of companies in an integrated way. The last one is really important. In an integrated way, that's our best of suite approach. Those processes become even more valuable when they are connected across company borders. And this is where our business network, for example, comes into play. And in the center of that is Cloud ERP and BTP as the glue bringing all those platform applications together. And our goal is clear here to become the number one enterprise application and business AI company powered by our leading platform. Business AI is really moving into the center of what we do as a product company. Now, how is BTP bringing that to our customers and partners? What is the role of BTP now exactly? BTP has a two-sided role. One is that we build internal and new solutions using BTP. And the other one is that it's a platform for the external world, meaning our customers and partners. So first and foremost, BTP is the foundation to build, to embed, enhance, and to harmonize. What does that mean? SAP provides the unified technology foundation for SAP applications. It's the technological foundation for our applications and also for our development teams internally. If they are building anything new, it's built on and with BTP. If they are extending applications or running applications, it's BTP. So it's the technology foundation for the applications. That's the first one. The second one is that BTP is kind of the glue. It enables integration across applications while keeping the core clean. SAP BTP harmonizes the user experience across all the applications. It's about building applications, building extensions in the correct way that is maintainable and respects existing security and authentication. Lastly, SAP BTP empowers customers and partners to innovate on top of their applications and across applications. It's the toolbox they can use to build their own solutions to their business challenges. Now you understand how BTP ties into the wider corporate strategy.