Connected Data Empowers Teams to Transform Business
SAP is uniquely positioned to bring together experiential and operational data. And, when used in the right way, this data becomes available to every team member so they can use it to transform the business. So, whether they are on the front lines of the customer experience or in more of a strategic or planning role, they have a comprehensive understanding of the customer and the business.
Your team will get the job done more efficiently, benefiting the business.
Explaining the importance of the connection between SAP Customer Experience (SAP CX) and end - to - end processes
How does a seamlessly connected organization operate, and why is this critical to profitable growth? Think of this as a virtuous cycle where:
- Starting with the bottom circle, seamless connectivity goes beyond technology; it's about empowering teams with the correct information at the right time. When sales, marketing, and support teams have real-time data, they can respond swiftly to customer needs, increasing satisfaction. These efficiency and profitability considerations balance customer delight and business sustainability.
- This enables organizations to deliver personalization, the key to customer engagement. By leveraging both front-end and back-end data, they can create experiences that resonate with customers on a personal level. This fosters loyalty and enhances the ability to meet customers' evolving needs. The focus is on delivering satisfying experiences while anticipating and fulfilling their needs in the moment.
- Then, based on how customers and prospects respond and engage, today's dynamic market makes it crucial for organizations to adapt continuously. This means staying ahead of customer expectations and keeping a watchful eye on industry trends. By proactively evolving products, services, and business models, companies can meet and exceed customer expectations, gaining a competitive edge.
The common thread in these steps is leveraging data from the front end, where customer interactions occur, to the back end, where operations are managed. By utilizing this data intelligently, companies can drive revenue growth through customer satisfaction and optimize internal operations for sustained profitability.
Connecting SAP CX to SAP ERP is a proven approach that results in a faster time to value and greater reliability.
With over a thousand out-of-the-box integrations, the use case companies want to achieve has likely already been defined and refined. We have industry-specific integrations based on our more than 50 years of industry expertise.
And as it becomes critical when dealing with customer data, everything is GDPR compliant.
This table compares connecting SAP CX to SAP ERP vs. connecting non-SAP CX to SAP ERP:
