Identifying the End-to-End Capabilities of SAP Emarsys

See your customers as individuals and unlock true 1:1 personalization.

The Data and Activity Summary enables you to:

• Combine everything you know about your customer together into one unified view to better understand their behavior, preferences, and purchase history.

• Dig deep into your individual contacts to see more details including demographics, email activity and responses, and purchase summaries.

• Compare opens, clicks, and purchases across contacts to see what’s working (or what isn’t).

This specific customer data is gathered through Web Extend JS scripts, which track user behavior on your website and feed into the statistical models for predictive algorithms. There are two actions which are quite different.

You can learn more about Web Extend here: Web Extend - Overview

Insights and analytics to optimize engagement across the customer lifecycle.

The Customer Lifecycle Dashboard provides a brief overview of how the conversion strategies for all your customer lifecycle stages are performing. Each lifecycle stage is shown in turn with a set of standard metrics and drill-downs to more detailed reporting and Smart Metrics.

Smart Insight in SAP Emarsys is a feature designed to provide marketers with deep customer intelligence through automated data analysis. Customer lifecycle analytics and Smart Insight work together to deliver a comprehensive understanding and optimization of the customer journey. This dashboard enables you to:

• Get an instant overview of how your marketing strategies are working across every customer lifecycle stage, or dive deeper for more detailed segment-level reporting.

• View the segments you want by selecting from a comprehensive set of filters linked to your database. And then easily build them into your automation programs.

• Access a range of reporting, including customer lifecycle, average order, and top products.

You can create a wide variety of segments based on various criteria such as interests, demographics, purchase history, and engagement across different channels. This advanced feature supports complex use cases by enabling the reuse and customization of segments using inclusion and exclusion rules.

Relatational Segment: Segments are not restricted to data collected in SAP Emarsys. Relational Data enables technical teams to integrate with external databases and create complex relational segments using data from multiple sources. These are then presented in the platform in a way that the campaign managers can easily recognize and access them.

Industry-leading deliverability meets real-time AI-powered personalization.

You can create personalized email campaigns that can integrate various content elements such as hero content, dynamic vouchers, predictive recommendations, and segment-specific affinity banners to enhance engagement.

Marketers can unify branding across omnichannel campaigns by using design themes. They can also streamline content management with unified variables and stylesheets and ensure brand consistency through a future-ready brand center.

This flexible system also supports creating a master language copy of emails, which can be efficiently copied and adapted into different language versions as needed.

Design and execute multi-step and multi-channel customer journeys with speed and agility.

The automation center helps you quickly create and adapt omnichannel marketing campaigns using intuitive drag-and-drop tools. You can use customer data and AI to create cross-channel campaigns and connect native channels with strategic third-party providers. Additional capabilities, such as Interactions and Tactics, further support the automation process.

Interactions help you reach customers in the moments that matter with real-time automated triggers. You can personalize interactions based on real-time context and customer activity for more engaging and relevant customer journeys.

Tactics are pre-prepared automations derived from the customers’ best practices. With over 100 pre-built marketing automations, you can streamline campaigns quickly while utilizing marketing tactics from technology partners to unlock extra value and revenue.

SAP Emarsys offers many capabilities that help in reporting and analysis including Audience Reporting, Campaign Analytics, and AI-Assisted Report Builder. Let’s look into each of these in detail:

• Audience Reporting: Evaluates audience engagement and revenue across various channels and customer segments to optimize personalized campaign content.

• Campaign Analytics: Analyzes detailed channel and campaign metrics to optimize strategy and enhance ROI. Compares performance across email, SMS, mobile in-app, push, and other platforms to deliver targeted omnichannel experiences.

• Event Attribution & Conversion Report: Measures how your marketing campaigns impact your customers’ actions by creating conversion goals based on single or multiple events or a sequence of actions.

• Emarsys Custom Reporting: Offers customized reporting solutions tailored to client requirements, including reporting content, format, and frequency. These solutions may incur additional commercial charges and range from automated Excel reports to complex dashboards.

• AI-Assisted Report Builder: Utilizes AI-driven natural language queries to efficiently generate flexible reports and gain deep insights for informed, rapid decision-making tailored to your business needs.

The Strategic Dashboard brings all your campaign data together and presents it in the context of your business targets for revenue and customer growth. You can:

• Instantly view and compare results of your current business strategies, allowing you to adjust and optimize to achieve greater results.

• Choose your objective, desired outcome, and time frame, ​making it easier to hone in on key aspects of your business and measure the performance of your campaigns.

• Choose from key strategies like Increase Active Customer Revenue, Reduce Customer Churn, Drive Purchase Frequency, and more. Dive deeper into the details to see how your tactics are impacting your strategy.

• SAP Emarsys equips marketers with advanced tools for analyzing customer data, automating omnichannel campaigns, and optimizing their strategies.

• These tools enhance engagement and revenue through personalized insights and tactics.

• Key features include Smart Insight, relational segments, and AI-driven reporting, which facilitate data-informed decision-making across all customer lifecycle stages.