Differentiating Business Value Drivers and Benefits of SAP Sales Cloud

SAP Sales Cloud stands out through its connected, insightful, and adaptive capabilities, making it a powerful tool for businesses looking to enhance their sales processes and customer interactions. Let's delve into each of these key differentiators:

SAP Sales Cloud unites operational and contextual data for exceptional outcomes​.

• Maximizing your technology investments: The most important data customers have – sales, supply chain data, account information, pricing, inventory allocations, demand planning, operation - lives in SAP already. SAP Sales Cloud makes it easy to couple this operational data with the contextual data about your customers to personalize their sales journey and also bring contextual data back into digital core to make your operations more efficient and effective.​
• Empowering all employees: Connecting data also means uniting organizations, making it easier to adopt new business models and scale businesses across the world. When your entire business, including your sales organization, is operating off the same data set, they can drive efficiencies throughout the organization, delivering visibility to internal teams and transparency to customers. ​
• Driving profitability: ERP data can help drive the most value from every customer interaction by doing things like showing inventory that have the highest margin, routing salespeople to their most profitable accounts, expediting service requests for high-value customers to clear the way for new business and more. To complete the loop, your digital core then gets smarter with contextual customer data from CX.

SAP Sales Cloud uses AI and generative AI to personalize and expedite sales engagement to increase revenue generation.

• Understand what customers are profitable: Gain a full view of each customer and which of your customers contribute most to bottom-line revenue. This empowers your organization to sell, market and service these individuals in personalized ways.​
• Personalize using operational and contextual data: Propensity models help identify customers next action and the content that will be most relevant to them. This content is then served at the exact right moment of interaction in any channel, increasing the profitability of each interaction.​
• Work smarter with AI-assisted discoveries: Generative AI technologies help marketing, sales and service teams gain valuable information from the wealth of data that lives in SAP – more data than any other provider in the market - without hundreds of manual hours to find and analyze it. ​

SAP Sales Cloud’s hyperscale platform supports current and future business growth to match your needs and scale​.

• Feature-Rich Core Capabilities: To truly adapt to the constantly changing environment, sales organizations can’t run on monolithic systems that are nearly impossible to pivot. However, the move to fully composable systems has been extremely difficult to manage and expensive. SAP Sales Cloud’s approach is hybrid composability which begins with platforms that deliver enterprise-grade core capabilities. ​​
• Customize At Your Own Pace: SAP’s approach means that you can compose on your own schedule based on your digital maturity and what makes sense for your business.​
• Vetted, Certified and Integrated Industry-Leading Partner Ecosystem: Rapidly deploy customized experiences with solutions from our ecosystem that have been specifically curated by SAP.​

SAP Sales Cloud differs in many ways from the market competition. Five unique differentiators are the following:

1. Business AI

   SAP Sales Cloud is a front-runner in Generative Artificial Intelligence, with Joule & CX AI Toolkit, which offers summarized external insights to enable faster lead nurturing.

2. Customer 360

   SAP Sales Cloud offers internal and external insights, enabling a 360-degree view of customers. SAP Sales Cloud offers signals and highlights from CDP2, metrics from S/4HANA, purchase orders, expiring contracts, overdue invoices, etc. With external insights about customer’s business and external KPIs, dashboards, and applications, SAP Sales Cloud completes the 360 view.

3. User Experience

   SAP Sales Cloud offers a more modern and advanced user experience than competitors. With a guided approach, SAP Sales Cloud boosts a better user experience with embedded intelligence and productivity tools.

4. SAP S/4HANA Integration

   SAP Sales Cloud enables lower TCO and seamless E2E processes with standard lead-to-cash integration with SAP S/4HANA which offers integrated master data and sales processes.

5. Modern Platform

   SAP Sales Cloud offers a modern platform with a state-of-the-art cloud-native technology stack and superior app performance. The open technology stack ensures future integration and extensibility from and to SAP and ecosystem partners.