Cloud ERP simplifies everyday work and standardizes business processes. To help organizations adopt Cloud ERP, SAP provides SAP Finance Premium, a complete offering of solutions, adoption acceleration services, community, and learning so any size company can successfully adopt cloud ERP.
SAP Sales Cloud is now available as an entitlement to premium subscribers of SAP Finance Premium, adding to an impressive list of comprehensive business solutions, services, and community access included in the cloud ERP offering. Included in this entitlement is out-of-the-box integration between SAP Sales Cloud and SAP S/4HANA Cloud Public Edition, fully managed by SAP.
The inclusion of SAP Sales Cloud with SAP Finance Premium provides the opportunity for organizations to maximize revenue generation and improve the buying experience. Businesses can achieve a complete lead-to-cash process through a cloud-native, AI-infused approach with an intuitive modern UX delivering a lower total cost of ownership.
By utilizing pre-integrated master data and processes with embedded AI, businesses can provide best-in-class selling journeys, while maximizing seller productivity and revenue opportunities.
From Lead to Money: With the capabilities from a Single Vendor

SAP S/4HANA Cloud Public Edition has limited sales force automation features. So, when referring to a simple Order or Quote, SAP S/4HANA Cloud Public Edition alone can manage this. If the business requires marketing activities to identify and target customers and leads, to then nurture and convert them into opportunities resulting in an Order or Quote, then they need the intelligence and automation capabilities provided by SAP Sales Cloud.

Cloud ERP users can manage the order-to-cash process more efficiently across revenue streams and business models under all selling scenarios.

Sales reps can create a personalized home page, featuring a simplified to-do list, links to tasks, and the ability to pin their favorite applications and reports, with an intuitive user interface.

Sales reps can drill down to get an overview of orders and key sales performance metrics, allowing them to track the status of orders in real-time and detect potential issues early:
Don't just take our word for it—watch the video below to see how SAP Finance Premium, when used along with Sales Cloud, can unlock its full potential.
Once adopted, customers will receive a strong platform for growth to invest in more solution areas, such as the following:
- Adding more users
- SAP CX AI Toolkit
- SAP Service Cloud Version 2
- SAP Enterprise Service Management
Designed as a cloud-native, mobile-first solution, SAP Sales Cloud streamlines and automates critical selling processes while optimizing the user experience. Embedded intelligence and generative AI provide insights and recommendations to make intelligent sales engagement simple, helping sales organizations build customer advocates and grow revenue.
With SAP Sales Cloud and SAP Finance Premium, you can unite data, processes, and people to deliver effective sales engagements. Additionally, organizations can boost sales productivity by connecting cloud ERP and selling processes while seamlessly automating end-to-end sales activities to improve win rates and drive revenue growth.
With its comprehensive range of features across all facets of business, SAP Finance Premium is changing the way organizations operate, making it simpler to use technology to create sustainable growth and enhanced competitiveness.

Organizations that adopt SAP Finance Premium with SAP Sales Cloud can achieve the following:
- A lower total cost of ownership and an optimized and integrated lead to cash process.
- A shorter time to value via business AI which allows to automate low value tasks and personalize high-value tasks.
- Accelerated innovation by rapidly deploying new business models, routes to market or use cases across that are industry-tailored and connected via SAP BTP. The result for businesses who have SAP ERP and SAP Customer Experience integrated is that they can maximize their cloud ERP investments, empower all their employees with digital tools and AI-powered customer insight.