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Identifying Market Trends and Drivers

<div id="content"><p tabindex="0">Master the art of communicating WalkMe’s strategy and the latest Digital Adoption Platform (DAP) market trends.</p><p tabindex="0">This course equips you with the insights and tools to address the Digital Adoption Gap, highlight WalkMe’s innovative solutions, and resonate with C-Suite executives. Learn how to showcase WalkMe’s role in elevating ROI, optimizing costs, and driving business transformation, positioning it as a strategic partner for a future of seamless digital adoption.</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_1wan8vos"></div></div></div>

Market Trends and Drivers

Positioning WalkMe

Hello everyone. Welcome to our module on how to effectively communicate the key market trends that drive WalkMe's strategy in the digital adoption platform or DAP industry. This session's objectives are designed to enable you to position WalkMe as a strategic partner aligned with C-suite and enterprise goals. Understand WalkMe's strategy and its alignment with digital adoption platform market trends. And clearly explain the impact of poor software adoption and how WalkMe closes the the gap. First, let's talk about the foundational challenge we're addressing, the digital adoption gap. As highlighted in Walkme's state of digital adoption, 2024 report, enterprises are losing an alarming $1.14 million per week in productivity due to poor software adoption. Employees waste 353 hours annually navigating tools that are difficult to use, and 42% of them actively resent enterprise software. That's not just frustrating, it's expensive. For businesses, this results in 38% wasted digital transformation investments and 70% visibility gaps into application adoption, leading to $104 million lost annually across enterprises from inefficiency alone. Simply put, digital adoption isn't a nice to have, it's a business imperative. C-suite executives are looking for ways to bridge this gap, and that's where Walk Me Shine. Now, moving into 2025, the digital landscape is evolving rapidly. The new state of Digital Adoption 2025 identifies several emerging trends that you'll want to highlight in your conversations with prospects. First, AI investment is expanding. AI spend has skyrocketed, projected to reach $23 billion in 2025, reflecting a 2.5 times increase from 2023. This surge signals that enterprises are leaning heavily on AI for process optimization and competitive advantage. Second, hyper-productivity goals. Companies are increasingly focused on achieving hyper-productivity, where human and technological capabilities harmonize to drive exponential gains in efficiency and resilience. WalkMe is positioning itself at the heart of this transformation, enabling enterprises to automate non-essential tasks and integrate workflows seamlessly. And then there are the elite digital adopters. Organizations that implement at least three digital adoption best practices are reaping 85% ROI on software investments compared to only 22% for others. Now the question is, how does WalkMe align with these trends? Let's start with WalkMe Discovery, which eliminates visibility gaps by uncovering all 625 plus applications enterprises use. This helps organizations streamline their tech stack, optimize license usage, and cut wasted spend. Enterprises can regain $43 million annually using WalkMe's discovery tools. Second, Walkme's AI-powered assistance enables proactive and contextual guidance. Features like Always On AI with Smart Tips and Action Bars guide employees during workflows, minimizing frustrations and recovering up to 50% of the productivity losses caused by poor software. Finally, our DeepUI technology ensures resilience by adapting to constantly changing software. where environments, keeping adoption tools up to date without requiring manual maintenance, a significant competitive edge. When selling to C-suite executives, remember why we do what we do and the trends behind our product. Focus on the business outcomes, Walkme delivers. Focus on ROI. Elite adopters who leverage Walkme practices see up to 18% higher ROI on their digital transformation projects. Talk about cost optimization. By addressing inefficiencies and along aligning tech usage with business needs, WalkMe transforms $104 million in losses into measurable savings. Discuss future-proofing the workforce. WalkMe empowers employees to use enterprise tools effectively, fulfilling executive goals for seamless AI integration, streamlined workflows, and higher employee satisfaction. Position WalkMe, not just as a tech tool, but as a strategic partner steering enterprises toward a digitally frictionless future. Remember, we're not just solving a adoption problems. We're creating value by turning everyday frustrations into opportunities for innovation and growth. Here at WalkMe, we are built around a purpose. We solve real issues that the enterprise face and our strategy will continue to be driven by the needs of the market. Thanks for listening, and we wish you happy selling.