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Outlining Strategy and Messaging

<div id="content"><p tabindex="0">Gain a deep understanding of WalkMe’s product strategy and its alignment with customer challenges in this engaging course on Strategy &amp; Messaging.</p><p tabindex="0">Explore the three strategic pillars </p><ul style="list-style-type:disc"><li tabindex="0">Data</li><li tabindex="0">Action</li><li tabindex="0">Experience</li></ul>that drive WalkMe’s value proposition and address modern enterprise inefficiencies.<p></p><p tabindex="0">Designed for the sales team, this course equips you with the tools to confidently connect WalkMe’s solutions to customer objectives, communicate measurable outcomes, and tailor your messaging to both middle management and C-Suite executives. Master the art of framing WalkMe as the driving force behind digital success!</p><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_t3ar3y0x"></div></div></div>

Strategy and Messaging

Positioning WalkMe

Welcome to today's learning topic on strategy and messaging. This module will focus on helping you, the sales team, understand WalkMe's product strategy and how it aligns with customer challenges. The module's objectives are to clearly articulate WalkMe's three pillars, data, action, and experience, and their role in enterprise digital transformation. The ability to identify and communicate market trends like AI investment and hyper-productivity will help you align with enterprise priorities. You'll learn to highlight specific tools and use cases to showcase measurable business value for prospects. And you'll learn to tailor messaging to resonate with middle management while delivering impact for the C-suite. By the end, you'll be able to confidently speak to prospects, connecting their objectives to WalkMe's offerings. So let's get started. What is WalkMe? WalkMe is the leading digital adoption platform, or DAP, designed to simplify and enhance the way organizations adopt technology. By layering our solutions over existing systems, we enable seamless software use, reduce costs, and improve productivity. Why does digital adoption matter? According to the State of Digital Adoption 2024 report, enterprises lose $1.14 million per week due to poor software utilization. Digital adoption bridges gaps by ensuring organizations maximize their software ROI, while improving employee efficiency. Here's a statistic you can use in conversation. 38% of digital transformation investments are wasted without adoption. Enterprises that implement digital adoption strategies see as much as an 18% ROI boost on transformation efforts. WalkMe doesn't just provide tools, it helps customers unlock this hidden potential. WalkMe's product strategy is built on three core pillars that address modern enterprise challenges. These pillars help customers help customers turn data into actionable insights, content into processes, and friction into seamless employee experiences. What are the pillars? Data turn insights into actionable opportunities. Action enable teams to build content that solve specific problems. Experience, deliver seamless, intuitive user guidance to drive engagement. Each pillar solves for inefficiencies while supporting key enterprise objectives. Walk Me's flywheel methodology brings the three-year pillars together displaying how customers can gain full visibility, identify workflow friction, define success, act on it, and accelerate productivity in the continuous cycle of digital adoption. What is the data pillar? The data pillar ensures enterprises understand software performance through analytics and insights. With data-driven decision -making, customers can optimize workflows, reduce costs, and maximize ROI. Key products include. Walk Discovery, uncover hidden inefficiencies and gain unparalleled visibility into your entire tech stack, empowering your organization to optimize processes and drive innovation. Flow Analytics. Gain deep insights into user behaviors and engagement patterns to optimize workflows and drive impactful data-backed decisions. Tract events, monitor specific actions and triggers within your applications to pinpoint user intent and streamline the path to success. Funnels. Visualize and analyze the step-by-step journeys users take within your applications, identifying drop-off points and uncovering opportunities to enhance the overall experience. So where's the value? By leveraging the data pillar, enterprises gain critical insights to identify waste. For example, WalkMe Discovery helped a global enterprise company cut unnecessary licensing costs by 30%. What is the action pillar? Action focuses on empowering organizations to create workflows and guidance content quickly and autonomously. It enables the rapid deployment of solutions with minimal IT involvement. Key products. Workflow accelerators, pre-built templates that reduce time to market for adoption campaigns. WalkMe Editor and Console. Intuitive tools that allow teams to build, customize, and deploy WalkMe solutions across applications. These tools are low code and mostly no code. Finally, Builder Assistant, AI-powered recommendations that simplify content creation and ongoing maintenance. WalkMe's action tools eliminate inefficiencies. An HR team, overwhelmed by software onboarding, used workflow accelerators to cut training time by 40%, freeing managers for strategic work. Position these tools as a way for prospects to do more with less. What is the experience pillar? The experience pillar focuses on creating seamless, intuitive experiences for end users, ensuring they engage with and adopt software effortlessly. Some of the products include smart walkthroughs, guide users step-by -step through processes, reducing confusion and errors. AI chat and answers provide always-on context-aware assistance across workflows. And finally, the Walk MeX Action Bar, and Always-Wex Action Bar, on AI co-pilot, a centralized location for navigation, shortcuts, and accessible guidance. By creating intuitive interfaces, enterprises reduce churn and adoption friction. For instance, smart walkthroughs helped a Fortune 500 company cut user error rates by 50%, ensuring faster task completion. When speaking to prospects, frame these tools as opportunities to reduce support costs while improving productivity. The pillars in action. The real magic of Walkme is the interaction between data, action, and experience. Together, these pillars form a comprehensive solution that is scalable, measurable, and impactful. For example, data identifies bottlenecks. Action creates workflows to fix those bottlenecks. Experience ensures employees can quickly adapt to these changes. This integrated approach helps prospects tie their investment directly to tangible. business outcomes, one of the most compelling messages for the C-Suite. Here are the most important things to remember. Communicate the big picture. Prospects need to understand how DAP, anchored in the three pillars, is the key to their digital success. Focus on value, link solutions to clear outcomes, time savings, cost reductions, and measurable productivity gains. Know your audience. Taylor messaging to meet the priorities of both middle management and C-suite executives. And lastly, don't forget to keep it human. WalkMe is here to empower people to succeed with technology. And that's a mission we can all rally behind. If you'd like to find out more about which features are available within the pillars, check out the latest Walk Me solution overview. Thanks for your time today. Now, go bring these insights into your pitches and conversations.