
The best way to show the purpose of profitability management in the SAP system is to think about some of the typical questions that can be answered using Profitability Analysis (CO-PA).
Profitability Analysis by Market Segments

The business purpose of CO-PA is to provide the company with profitability-oriented information on the performance of its market segments or sales channels. The information is used to support corporate planning and decision-making, especially in the areas of sales and marketing.
CO-PA allows you to define profitability segments and performance figures with maximum flexibility in market evaluation. The definition of a profitability segment is configured in the system by selecting the characteristics that are the subjects of the analysis. Performance figures may be either profit and loss account balances or freely-defined value fields.
Profitability segments are combinations of information related to the selling organization and its customers and products. Performance figures are measurements of the selling organization’s quantities, revenues, discounts, surcharges, product costs, margins, and period costs.
The results of CO-PA can be analyzed with a reporting tool which allows drill-down reporting. This allows for the dynamic sorting and rearranging of data to provide multiple perspectives within a single report.
Within SAP S/4HANA Enterprise Management, you can analyze the contribution margin in CO-PA costing based as well as Margin Analysis.





