Name: Exploring the Latest SAP Emarsys Updates for Staying Certified
Uploaded: 2024-12-4
Duration: 744 s
Description: In this video, you will get an overview of the SAP Emarsys Customer Engagement Latest Updates (Q2 - Q4 2024) releases.

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Discovering the new features of SAP Emarsys Customer Engagement

<div id="content"><p tabindex="0">In this video, you will get an overview of the SAP Emarsys Customer Engagement Latest Updates (Q2 - Q4 2024) releases.</p><p tabindex="0">Following topics will be discussed:</p><ul style="list-style-type:disc"><li tabindex="0">Account Management Updates</li><li tabindex="0">Content &amp; Automations Related Updates</li><li tabindex="0">Analytics Enhancements</li><li tabindex="0">Multi-account Support: Distribution Updates</li><li tabindex="0">Channel Updates</li><li tabindex="0">New Integrations &amp; Tactics</li><li tabindex="0">Data Improvements</li><li tabindex="0">Account Engagement</li></ul><div class="note"><div class="noteTitle"><span class="noteIcon"><img title="Note" src="/icons/note.svg"></span><span class="noteTitleText">Note</span></div><div class="noteBody">This video is made up of our release communication highlighting the key updates between Q2 and Q4 2024.</div></div><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_uh55oey1"></div></div><p tabindex="0">For detailed information, please click the links below:</p><ul style="list-style-type:disc"><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/115002994369-Announcements-What-s-new-in-the-Emarsys-Platform">What's New in Emarsys</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/360015594914-User-roles-and-permissions">Role Assignment Enhancements</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/115000697445-About-Account-Owners">Self-Serve Account Owner Promotion</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/360013422497-Good-to-know-The-Notification-Center">UI Enhancement: Security Notification Type</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/21754408286354-Editing-Content-Saving-and-reusing-blocks">Reusable Content Blocks in VCE</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/360003898918-Overview-Interactions-Overview">All Segment Types in Interactions</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/16909321619602-Unified-Dashboard-Unified-Dashboard">Unified Dashboard</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/9784806409105-Audience-Reporting-Audience-Reporting#engagement">Audience Reporting Enhancements</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/13323324694673-Campaign-Analytics-Campaign-Analytics#explore-on-campaign-level">Email Category and Type Filtering in Campaign Analytics</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/13323324694673-Campaign-Analytics-Campaign-Analytics#available-metrics">Campaign Analytics Enhancements</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/19654680064146-End-user-guides-Distributing-custom-fields">Custom Field Distribution</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/360018368838-Overview-The-Automation-Programs-page">Bulk Deletion for Automation Programs</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/18846370147730-Distribution-Service-Distributing-Content-Blocks-to-another-account">Distribution for Omnichannel Content Blocks</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/15224628017170-Ad-Networks-LinkedIn">Digital Ads: LinkedIn Integration</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/15224628017170-Ad-Networks-LinkedIn#launching-account-based-marketing-campaigns">Digital Ads: LinkedIn Account-based Targeting</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/20207126144658-Overview-Self-service-MMS-onboarding">SMS/MMS: Self-serve MMS onboarding</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/13518654273937-End-user-guides-Mobile-Engage-In-app-personalization">Mobile In-app: Inline Personalization</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/360004893077-End-user-guides-Mobile-Engage-Reporting-Campaign-level#checking-test-messages-in-campaign-level-push-reports">Filter Mobile Push Test Message</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/18628779564946-End-user-guides-Allowing-iOS-users-to-receive-your-Web-Push-notifications">Web Push for iOS</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/360018652778-End-user-guides-Creating-a-Web-Push-campaign#web-push-settings-tab">Web Push Time to Live Setting</a></li><li tabindex="0"><a target="_blank" href="https://help.sap.com/docs/SAP_EMARSYS_CUSTOMER_ENGAGEMENT/b165581b13de40869ce7b59db65abb52/a3fd48fa9eb248358f88d81a629c45e8.html">Real-Time SAP CDP Connector Enhancements</a></li><li tabindex="0"><a target="_blank" href="https://help.sap.com/docs/customer-data-platform/user-guide/direct-data-access">SAP CDP Data in Emarsys RDS</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/17899076791186-Emarsys-connectors-for-Customer-Data-Platforms-mParticle-connector">mParticle Connector</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/sections/22474796607122-optilyz">optilyz Integration: Direct Mail Tactics</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/sections/20500415503762-Annex-Cloud-Loyalty">Annex Cloud Integration: Loyalty Tactics</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/sections/20499896229394-Travel-and-Hospitality">Travel and Hospitality Tactics</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/20662443389970-Sales-Data-Batch-Loads-Onboarding-and-configuring-Sales-Data-Batch-Loads">Batch Sales Data Load: Self-served Onboarding &amp; Configuration</a></li><li tabindex="0"><a target="_blank" href="https://dev.emarsys.com/docs/vouchers-api-reference/04c2ca8713c48-emarsys-vouchers-reference">Omnichannel Voucher Management AP</a></li><li tabindex="0"><a target="_blank" href="https://help.emarsys.com/hc/en-us/articles/21280776091154-End-user-guides-Managing-access#adding-a-project-to-the-emarsys-security-perimeter">Open Data: Use your own Google Project</a></li><li tabindex="0"><a target="_blank" href="https://help.sap.com/docs/SAP_EMARSYS_CUSTOMER_ENGAGEMENT/b165581b13de40869ce7b59db65abb52/0890638dd3ba49de925741e37f8054b9.html">Google Analytics Integration</a></li><li tabindex="0"><a target="_blank" href="https://help.sap.com/docs/SAP_EMARSYS_ACCOUNT_ENGAGEMENT/18984ac16eb047b1bc97ef670ba1f8ef/0944568964924dc19d405d861fccbf60.html">Account Engagement: Account-Based Filtering for Data Replication</a></li><li tabindex="0"><a target="_blank" href="https://help.sap.com/docs/SAP_EMARSYS_ACCOUNT_ENGAGEMENT/18984ac16eb047b1bc97ef670ba1f8ef/6da4ba6873574cae939492b7a72460fb.html">Account Engagement: Data Filtering - Unmatching Contacts</a></li><li tabindex="0"><a target="_blank" href="https://help.sap.com/docs/SAP_EMARSYS_ACCOUNT_ENGAGEMENT/18984ac16eb047b1bc97ef670ba1f8ef/0bd6865513ae4c63aa3836beb54559a5.html">Account Engagement: Multi-Business Unit Support</a></li></ul></div>

SAP Emarsys Customer Engagement Latest Updates 2024 Briefing (Q2 - Q4 2024)

SAP Emarsys Customer Engagement Stay Certified Learning

In this video, you will get an overview of the SAP Emarsys Customer Engagement Latest Updates (Q2 - Q4 2024) releases. <br>

Exploring the Latest SAP Emarsys Updates for Staying Certified

Welcome to our latest Product Update video, where we unveil the newest enhancements to the SAP Emarsys Customer Engagement platform. We've enhanced our Role Assignment feature. Account Owners can now assign multiple roles at once to streamline role management. With increased transparency Account Owners can view which permissions are applied from each role, and users can be assigned to roles in bulk during onboarding and then easily removed later. We've introduced the Self-Serve Account Owner Promotion. From now on Account Owner responsibilities can be easily delegated through the permission system by adding the Account Owner permission to any role. Additionally, Account Owners can seamlessly remove their role or delegate it to another user. While the system ensures the validation of multifactor authentication for security, alerting users about potential risks if their security setup is insufficient. In the interest of transparency and trust, we've created a new type of notification in the Notification Center specifically for security related alerts, like when a user is promoted to an Account Owner. This category ensures that current Account Owners receive critical notifications and can't unsubscribe from them, as they are mandatory for maintaining secure operations. The Reusable Content Blocks feature in the Visual Content Editor is now generally available. This tool allows you to save, manage, and reuse customized content blocks across block based email campaigns, ensuring consistency and saving time. Also on the table is an upgrade to our Omnichannel Code Editor. It offers improved code handling, advanced search capabilities, integrated Media Library, and more to enhance your code editing experience. We're excited to announce the rollout of All Segment Types to Interactions. This allows marketers to utilize any segment type in Emarsys for audience filtering with the Segment, Exclude or Filter Switch nodes and Interactions Automation programs enriching existing use cases and unlocking new opportunities. Look forward to this enhancement in your account soon. We're delighted to announce the general availability of the Unified Dashboard. This feature offers a centralized overview of key data across the business, including metrics such as revenue, contacts in the database and engagement, which you can compare at a global level or by business unit. Expanding Analytics enhancements we now include Mobile In-app Channel data in audience reporting and campaign analytics. Within audience reporting. you can view and compare how different audiences engage with Mobile In-app messages using the new channel filter on the Engagement widget. Click the metrics you want to see on the chart and check the table to see the best performing campaigns. Also, with this update and Campaign Analytics, you can simultaneously view and compare Mobile In-app campaign data across other channels and explore Mobile In-app data on a campaign level. In Campaign Analytics. You can now filter emails by campaign category and type select and group campaigns more efficiently to provide more granular insights when evaluating your campaign results. We're enhancing our collaborative tools with new functionality for Custom Field Distribution. This handy tool features an easy to use editor to select a custom data field or multiple custom data fields in bulk and distribute across accounts, also known as business units. This saves users time and increases operational efficiency for customer data collection, segmentation, personalization and more. The bulk distribution for automation programs offers a practical tool for mass distribution of automation programs across various accounts. This feature saves time, increases operational efficiency, and promotes implementation of best practices. Another feature, the bulk deletion for automation programs, gives you the power to remove multiple programs in one go. Helping you maintain a clean and organized platform. In content management, the Distribution for Omnichannel Content Blocks lets you share content blocks across accounts, making campaign creation more convenient and efficient. Next, we have good news about our Digital Ads: LinkedIn Integration. It's now generally available ready to utilize rich behavioral data for more targeted, effective ad campaigns on LinkedIn. We're excited to introduce Account-based Targeting for LinkedIn ads, helping you expand your reach to strategic accounts or industries. Create audience segments from lists of companies, organizations, and schools you define. Then tailor your LinkedIn campaigns to the target contacts at those accounts with LinkedIn's matched audiences. Furthermore, we've implemented Self-Serve MMS Onboarding for customers using Bring Your Own Vendor Services. This new capability enables you to seamlessly integrate popular MMS providers, including Synch, Attentive and Tall Bob, with emphasis allowing you to launch MMS campaigns within minutes by simply entering the relevant provider information. As part of our Mobile In-app Channel. We've made Inline Personalization generally available, unlocking the full power of personalization within this channel. This update lets you use contact data and voucher tokens in your In-app Inline campaigns to tailor app experiences to individuals. We've also improved measurement for Web and Mobile Push campaigns, with a new Filtering option, which is now generally available. You can now exclude or include test messages from your actual sends to ensure more precise and accurate reporting of campaign performance. Web Push for iOS. As Apple now supports Web Push notifications, this feature enables users to receive notifications on iOS devices. Our Web Push Time to Live Setting lets you control the lifespan of your Web Push notifications, ensuring timely delivery and keeping your communication relevant and effective. Our updated Send to Contact List feature, now available in Web and Mobile Push and Mobile Inbox as a new option in the recipient source setting. You can send notifications directly to contact lists for more comprehensive reach and communication. We've enabled our Real-Time SAP CDP Connector, which is now generally available. This integration allows the import of data from SAP Customer Data Platform to SAP Emarsys Customer Engagement. Any updates in the customer profile, such as personal data or orders, are automatically synced to a Emarsys, enabling you to run accurate and current campaigns. Additionally, the email activity data can be synced from Emarsys back to SAP CDP to unlock additional insights. We're thrilled to announce a new feature that leverages sap CDP connection to the SAP Emarsys Relational Data Service. This feature lets you build relational database segments and personalization from profiles, groups, and other elements from CDP through an SAP Hana connection. It helps to enhance personalization, segmentation, and analytics in your applications. We're thrilled to announce that the mParticle Connector is generally available. This integration provides seamless, one way data synchronization from mParticle to Emarsys, enabling real time data exchange for activation with Emarsys tools and channels. We're excited to deepen our optilyz Integration with the addition of Tactics. These pre-built Automation Programs expand upon our direct mail capabilities, with out of the box variants combining both email and direct mail channels. For instance, you can welcome new contacts with letters and fliers, or send a birthday card with a special incentive to engage your customers. Our Annex Cloud Integration now includes Loyalty Tactics within Emarsys, enabling you to deliver and scale personalized loyalty experiences through pre-built programs based on Annex Cloud data quickly launch Tactics such as welcoming new loyalty members or encouraging loyalty members to collect points and move to higher tiers. We're also happy to bring you Travel and Hospitality Tactics tailored for the industry. These pre-built programs facilitate swift deployment of common use cases based on audience, channel and personalization best practices. For example, promotional seasonal offers highlight special deals and destination guide campaigns provide comprehensive information about locations, enhancing the travelers experience while driving business outcomes. Next, when it comes to loading Batch Sales Data, Onboarding and Configuration is now even more streamlined and self-serve for new clients. The process can be entirely self-managed, with an easy to use UI, enabling you to configure sales data loads and Smart Insight independently. Set up your FTP account, configure your sales files, map your fields and you're good to go. Plus, you can easily monitor your load history on the Sales Data Loads page. The Omnichannel Voucher Management API is fully operational to streamline your voucher management process. Among its key features are the ability to export, create a voucher pool or add vouchers to a pool. Open Data users can now use their own Google Cloud Platform projects to query Emarsys data, reducing IT complexity and preserving use of preferred Google plugins. Granting access is easy. Provide us with your Google Project ID and then simply add the service account to your Open Data Access  Group yourself. We've rolled out the Google Analytics Integration to be generally available. With this feature Website activity data tracked through Google Analytics can be transferred directly to your SAP Emarsys account. You can then use this data to create segments and include them in Automation Center programs. Next up is Batch Personalization using the power of the Cloud. This allows you to effectively scale your data and personalize campaigns regardless of their size, promoting increased efficiency. We're unveiling the Account-Based Filtering for Data Replication feature. It provides you control over what specific data from the connected SAP Sales Cloud v1 solution is relevant for marketing purposes, and should be replicated to Emarsys. This is performed through the Data Filtering feature, which allows you to configure customer specific filters at the account level that also influence the related contacts. Thus giving you a practical and efficient way to manage and control your data replication process. The evolution of our Account Engagement product also continues building on our previously announced feature Account- Based Filtering for Data Replication. We now offer a process to identify contacts in Emarsys who no longer match the filter criteria. You'll get an hourly updated list of contacts that no longer match current data filters, allowing you to exclude or remove them to keep your database clean and healthy. Finally, Multi-Business Unit Support allows you to connect multiple account engagement. Entitled SAP Business Technology Platform Instances to your SAP Sales Cloud v1 system and synchronize each of them with a separate Emarsys account. It allows for data separation across multiple Emarsys accounts and enables the account engagement data integration filtering to dictate which data is replicated from SAP Sales Cloud to the respective Emarsys accounts. Thank you for joining us.