In this video, you will get an overview of the SAP Emarsys Latest Updates (Q1 - Q3 2025) releases.
Following topics will be discussed:
- SAP Emarsys Rebrand
- Digital Ads:
- Criterio
- Microsoft Ads
- Campaign List Page Unification
- Omnichannel Content Blocks: Support for Mobile In-app Messages
- Mobile Wallet
- Segmentation
- Pass Notification
- Enhanced Campaign Distribution
- Mobile Wallet Copy Campaign
- Enhanced Segmentation for Mobile Engage and SMS
- Multiple SMS Short Codes in a Single Account
- Conversational Channel: WhatsApp Template Messaging
- AI:
- AI-assisted Product Finder
- AI-assisted Subject Line Generator
- AI-assisted Preheader Generator
- Consent Management Tool
- New Segment Editor
- Bounce Mail Management Enhancements
- Reporting:
- Integrated Custom Reports
- Updated Link Tracking Report
- Email Domain Reporting Refresh
- Asset Tagging
- Mercaux: In-store Tactics
- SAP CDC Connector: Topic Field
- Account Engagement: Extensibility Enhancement (Account Factsheet and Account-based Segmentation)
- Improved Login and User Management:
- Improved Login Experience
- Improved First-Time Login
- Flexible Role-Assignment
- Self-Serve Multi Account Access Setup
- New UI Language: Traditional Chinese
- Embedded SAP Support Ticketing
Note
This video is made up of our release communication highlighting the key updates between Q1 and Q3 2025.
For details, visit our What's New in the SAP Emarsys Platform?page.