Building the Career Site

Configuring the Customer's Brands

Objective

After completing this lesson, you will be able to configure the customer's brands.

Brand Management

Employer branding plays an essential role in the recruitment process. When organizations have a well-established brand, they can distinguish themselves from competitors while establishing a strong connection with potential candidates, helping to attract top talent. Using brands within Career Site Builder allows customers to visually showcase their branding strategy throughout their career site.

Configuring brands allows customers to use different designs and layouts on their career sites for their subsidiaries. Each brand can have different colors, images, fonts, page content, and headers and footers.

Examples of different designs and layouts on company career site for their subsidiaries.

Candidates can search for jobs by brand, and category pages are often created for each brand. Brand pages in Career Site Builder have a unique URL, formatted like this: jobs.[company]/[brand]. For example, the Red Brand for Best Run would be expressed as https://jobs.bestrun.com/Red.

All sites built with Career Site Builder have a Default Brand. For customers who need additional brands, first build out all the elements for the Default Brand and have it approved by your customer. Then, you duplicate the Default Brand pages and modify them for the other brands. Headers and footers must be created separately; duplication is not supported.

Options for Displaying Brands in Career Sites

Note that "brand" is used for different purposes by different customers. Some customers segment their jobs by their actual company brands, some segment by location, by the type of job (for example, retail, distribution center, corporate), and so on.

Customers have several options related to how jobs for their brands are presented on the career site.

  • Jobs not segmented by brand – When a candidate searches for a job, matching positions for all brands are returned.
  • Branded searching – On some career sites, after a candidate selects a brand, subsequent navigation stays within that brand. There is usually a "Home" link that returns the candidate to the Default Brand home page, which contains links to jobs for all brands.
  • Jobs segmented by brand – A third option is to present jobs for the company’s brands completely separately on their career site. This is sometimes required for companies with union membership, in the medical field, governments, and so on. where the customer does not want candidates for one type of position to be presented with jobs for a different type of position. The leading practice is to create a "splash page" for the Default Brand that navigates to the other brands without exposing information related to specific jobs.
Example of a splash page for the Default Brand that navigates to the other brands without exposing information related to specific jobs. It has three photos under which there are links to three different brands: Best Run, Blue Brand, and Red Brand.

Tips for Segmenting Brands

When you build out the Default Brand home page for your customer (the normal, unsegmented use case), jobs for all brands display. Be aware that the elements listed below are global, not segmented by brand. If your customer has a requirement to strictly segment by brand, create a Default Brand splash page that does not contain these elements:

  • Search, including picklist search (for the Default Brand; branded Search Results are not respected)
  • Search all jobs links
  • Google map

After a candidate has navigated within a brand, keeping them within the brand is achieved by selecting the two branded options from CSB→Layouts→Search Results→General.

On the Search Results page, turn the Branded Search Form and Branded Search Result toggles on.

Configuration of Brands

The standard Marketing Brand Generic Object (sfstd_marketingBrand_obj) supports the use of brands. Note that this object must be used if the Unified Data Model is enabled in your customer’s environment. For this particular object, you cannot create brands from Admin Center→Manage Data. Brands must be created (named) in Career Site Builder from Tools→Brand Management.

Configure new brands on the Brand Management page.

After creating brands, they are visible in Manage Data and can be used across the SAP SuccessFactors solution.

Role-Based Permissions for Brands

Once the brands are created and labeled, you must ensure that administrators and recruiting users have the permissions they need in order to work with the brand object values within the SAP SuccessFactors solution.

Required permissions include:

  • Administrators need Metadata Framework role-based permissions, along with Marketing Brand permissions under Manage MDF Recruiting Objects.
  • Recruiting users also need Marketing Brand permissions.
Ensure that administrators and recruiting users have the permissions they need in order to work with the brand object values.

Brand Field in the Job Requisition

For Career Site Builder to interpret and filter which job requisitions belong to which brands, the brand object field must be configured within the job requisition template(s). When a job requisition is created, this field must be populated with the desired brand value.

Configure brand object fields on the Standard Field page.

Note

The Brand field already exists in the training environment. Notice that the standard Marketing Brand Generic object was used in Admin Center→Manage Templates.

Mapping for the Brand field has also be completed in the training environment from Admin Center→Setup Recruiting Marketing Job Field Mapping.

Mapped Brand Field.

Note

After creating brands in Career Site Builder, you populate them on open job requisitions. The brand information syncs to the career site within a few minutes, or you can run the Real Time Job Sync job from Provisioning.

On the Position Information page, the brand field is highlighted.

Enable Brands

This video provides a demonstration on enabling brands.

Business Example

In this exercise, create the Red brand and enable favicons for both of Best Run's brands in Career Site Builder. Then, populate the Brand field on open job requisitions.

Task 1: Create Brands

Steps

  1. In Career Site Builder, navigate to Tools→Brand Management. Notice that the Default Brand already exists.

  2. Choose Save. This syncs the existing Default Brand to MDF and removes the Caution icon from the Status column.

  3. Choose +Add.

  4. For both Name and URL Brand Identifier enter Red.

  5. Choose Create. We will create a microsite later.

  6. Save.

Task 2: Enable a Favicon for Both Brands

Steps

  1. Navigate to Appearance→Styles→Global Styles→Default Brand→Main.

  2. In the Favicon area of the page, click the Select Image button and upload the Best Run logo image file provided as part of the course (Best_Run_logo.png). For the steps to upload images, see the To Add a New Image instructions in the Career Site Design Leading Practices unit. Remember to add Image Alt Text, such as Best Run logo.

  3. Save and preview. Notice that the Best Run logo is presented as the favicon on the browser tab.

  4. Navigate to Appearance→Styles→Global Styles→Default Brand→Red. (If the Red brand does not display, close and reopen Career Site Builder.)

  5. Upload the Red (Red_brand_logo.png) logo file in the same way.

Task 3: Set Role-Based Permissions to Work With MDF Objects

Steps

  1. Log in to your instance and navigate to Admin Center→Manage Permission Roles, select the Administrator role, and then click the Permission button.

  2. In the Administrator Permissions section, select Manage MDF Recruiting Objects on the left, and on the right, locate Marketing Brand and select the options for View, Edit, and Import/Export.

  3. Click Done and Save Changes.

  4. Provide the same permissions to the Staffing role.

  5. Log out and back in to update the permissions.

Task 4: Populate the Brand Field on Open Job Requisitions

Steps

  1. In your instance, proxy as a recruiter, Paula Price.

  2. Navigate to Recruiting and open the Remote Sales Manager position job requisition.

  3. Scroll down to the Brand field and select Red.

  4. At the bottom of the page, click Save Changes.

  5. Open the Database Administrator job requisition, associate the Default Brand, and then save the changes.

  6. Open the Recruiting Manager job requisition, associate the Default Brand, and then save the changes.

Summary

  • Employer branding in Career Site Builder (CSB) helps organizations attract talent by showcasing distinct designs (colors, images, fonts, content, headers/footers) and can be used to represent subsidiaries, locations, or job types.
  • Every CSB site has a Default Brand, which is built and approved first, then duplicated for additional brands. Brand pages have unique URLs like jobs.[company]/[brand].
  • Jobs are displayed by Brand for a brand-centric candidate experience.
  • To manage multi-branding effectively, administrators must ensure that brands are created within Career Site Builder and that users have the necessary permissions to sync these brands from job requisitions to the career site through proper field mapping.
Learning

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