Creating the Category Pages Template

Objective

After completing this lesson, you will be able to create the category pages template.

Category Pages

Category pages allow customers to create special pages on their career site that display jobs based on keyword, location, or other information that helps refine the list of jobs.

Category pages are typically used to highlight hard-to-fill and high-volume positions. Customers often label these pages as "Featured Jobs", "Career Opportunities", or similar.
Category pages can represent job categories, brands, locations, remote jobs, and so on.
As with other pages in Career Site Builder, you can configure different versions by locale and brand.
The instructions in this course assume that the Unified Data Model is enabled, so all fields on the job requisition template are available to use for filtering.
Jobs can listed on category pages based on multiple filters. For example, instead of displaying all available consulting jobs on a category page, you can restrict the listings to just those consulting jobs that are located in California or New York.

Category Pages: Leading Practices

It is leading practice for each category page to use the same layout, though different components can be used for different category pages. It is also leading practice for the customer to provide unique copy (text) and an image or video for each category page to highlight the jobs for which they are advertising.

Recommend that customers limit the amount of content at the top of category pages to reduce the amount of scrolling applicants have to do to reach the job table.

Category pages should be titled by Category + Jobs (or Careers) for best SEO value. Example: Operations Jobs, Marketing Jobs, Sales Careers.
Category page titles should use whole words, no acronyms, and should contain words that make sense to an outside candidate.
- Example: "PM Jobs" would not be a good category page title; instead, use "Project Manager Jobs". This explains what the job is about to someone who may not know what PM stands for.
Jobs can and often do belong to more than one category, and can fall on more than one category page.

Create Category Pages

To create category pages in CSB, proceed as follows:

Steps

Within CSB, navigate to Pages→Category and select +Add from the gear icon.
On the Component Layout tab, add and configure components as usual.
From the Job List tab, categories can be defined by using the Keyword and Location boxes. In the figure below, all jobs with the word Manager in the job title are included in the category.
Alternatively, categories can be defined using filters from the Job List tab, as shown in the figure below. In this example, all jobs in the Engineering Division are included in the category.
Note that multiple values can be selected for each field used to define the category. You can also select multiple fields by clicking the Add Filter tab again.
Note
This is the same Add Filter button used to define the rules for job layouts and landing page job alerts.

Category Pages Mass Actions

Rather than working with each category page individually, pages can be deleted, inactivated, or activated in mass:

Mass as Active
Mark as Inactive
Delete

On the Category Pages, select the category checkbox and choose one of the buttons: Mark as Active, Mark as Inactive, Delete, or Add.

Best Run Scenario

Customers often create category page rules based on the job requisition Department field (mapped to Category for Career Site Builder), but it depends on your customer’s use case. Best Run decided that their departments are too specific, so they will filter their categories based on Division.

Here is a listing of where the current jobs will be referenced on the Best Run career site.

Job Title	Category Pages
Database Administrator	Engineering Jobs
Recruiting Manager	Management Jobs
Remote Sales Manager	Sales Jobs, Red Brand Jobs, Remote Jobs

Customers typically create category pages for multiple combinations, such as New York Management Jobs, Los Angeles Management Jobs, Best Run Remote Jobs, Red Brand Remote Jobs, and so on. To reduce the amount of work for the course exercise, category page combinations are not included.

Create Category Pages

This video demonstrates how to create category pages.

Business Example

To assist candidates in finding jobs, you create the following category pages for Best Run:

Category Page Name	Brand	Filter(s)	Image
Engineering Jobs	Best Run (Default Brand)	Division=Engineering	2-col_engineering.jpg
Management Jobs	Best Run (Default Brand)	Keyword =Management	2-col_management.jpg
Sales Jobs	Red	Division=Sales	2-col_sales.jpg
Red Brand Jobs	Red	Brand=Red	2-col_red.jpg
Remote Jobs	Red	Onsite or Remote=Remote	2-col_remote.jpg

Task 1: Create a Category Page by Using Filters

Most category pages are defined by using filters. In the first example, you create the Engineering Jobs category page by filtering the Division field with "Engineering".

Steps

In Career Site Builder, navigate to Pages→Category.
Select +Add.
On the Create New Category box, for Name, enter the Category Page Name shown in the table. For example, for the first category page, enter Engineering Jobs.
Select the Brand shown in the table. Select Save.
On the Details tab, make the page Active.
On the Component Layout tab, add the Two Columns component. Notice that the Search Results component is an integral part of the page and cannot be removed.
1. Move the Two Columns component above the Search Results component.
2. Select the gray box for the new component.
3. On the Details tab, for the Header Text, enter Engineering Jobs.
4. Click the T icon next to the Header Text. Change the Size to 32 and change the Color to Best Run Blue. Click Close.
5. For Body Text, enter Best Run has the best Engineering jobs!
6. Select the T icon above Body Text and change the Size to 18. Select Close.
Select the Styles tab.
1. Select Body Text and select Best Run Blue.
2. Select Background Image and upload the image listed in the table above. Add Alt Text.
3. For Image Position for Two Column components, select Middle Left. Otherwise, the text appears on top of the image.
4. Save Draft.
5. At the top of the window, select the back arrow next to Two Columns.
Select the Job List tab.
1. Select the Add Filter button.
2. In the Add Filter box, for Name, select the Filter shown in the table. For the first category page, select Division.
3. For Values, refer again to the Filter(s) column in the table. For the first category page, select Engineering. Notice that multiple values can be selected.
4. Select Done. Your filtering selection appears on the Define Category Job List page. If additional filtering is required, select the Add Filter button again. For example, if you also needed to filter by brand or other field on the job requisition template.
5. Select Save, and then select OK.
Select Save Draft and preview.
Check that any active jobs that meet the filtering criteria are presented on the page. Also notice that the category page title appears twice on the page, and that the photo is cropped. We will correct those elements now.
On the Component Layout page, select the gray box to edit the Two Columns component.
On the Details tab, enter five line breaks at the end of the Body Text. Preview to check that the image is not truncated. This is a feature of the Two Columns component. If there is sufficient body text, adding line breaks is not required. Add the line breaks for all of the category pages you create in this exercise.
At the top of the window, select the back arrow next to Two Columns.
To remove the page title above the image, click the gear icon and select Category Title Style.
1. For Hide Category Title, select YES.
2. Click Confirm.
Also from the gear icon, select Meta Tags. Enter the following information:
- Page & Meta Title:Best Run Engineering Jobs
- Meta Keywords:Engineering Jobs
- Meta Description:Apply online for Engineering jobs at Best Run
Select Confirm.
Select Publish and preview.
To return to the Category Pages listing, at the top of the window, select the back arrow next to Category Pages at the far left. If you do not see your new page in the list, ensure that you made it Active on the Details tab.

Task 2: Create a Category Page by Using Keywords and/or Locations

The second category page you will create for Best Run is for Management Jobs. The example for Management Jobs is created using Keywords rather than filters, as shown in the table.

Steps

Follow the same steps as Task 1, until you get to the Job List tab.
Rather than clicking the Add Filter button, in the Keyword box, enter manager, as shown in the table. Best Run consistently names management jobs with the word, Manager, in the job title.
Select Save and then select OK.
Select Save Draft and preview. Ensure that the two management jobs are listed.
Continue with the steps in Task 1.

Task 3: Create the Remaining Category Page by Using Filters

The remaining three category pages required by Best Run are Sales Jobs, Red Brand Jobs, and Remote Jobs. As shown in the table, all three categories will display the active Remote Sales Manager job.

Steps

Follow the same steps as Task 1.
Notice that all three of these categories are for the Red brand, so for Brand on the Create New Category page, be sure to select Red.
When creating the Red Brand Jobs category page, enter Red Brand has the best jobs! for the Body Text.

Summary

Category pages are special career-site pages that list jobs based on filters (keyword, location, and other requisition fields). They’re commonly used to promote hard-to-fill/high-volume roles and can represent categories like departments/divisions, brands, locations, or remote jobs; jobs can appear on multiple category pages.
When using the Unified Data Model, creating job filters for the category page is streamlined and flexible, allowing administrators to reference almost any job requisition field.
It is recommended to keep layouts consistent across category pages, add unique copy plus an image/video per page, and limit top-of-page content to reduce scrolling to the job table.
To enhance SEO, title category pages as "Category + Jobs/Careers" using whole words (no acronyms).

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