Objective
After completing this lesson, you will be able to mock up new sources and campaigns.
Advanced Analytics Demo Environment
At this time, there isn't any data that can be pre-loaded into Recruiting Advanced Analytics, but you can mock up data in your test environment. You need to complete the status mapping in your test instance, so that the mocked-up data populates in Advanced Analytics.
Source Engine Examples
Notice the Source Engines registered for the candidates in this stage instance.
Source Engine examples include the following:
In this environment, most of the visits are listed as "Direct," which means that the candidate did not navigate to the job from another online resource or website. The test candidates applied directly from the stage instance Career Site Builder (CSB) site.
- "Career Site" traffic includes links that point to an Career Site Builder landing page from the customer’s corporate site or from a career site that the customer hosts.
- "Jobs2Web" source is generated during testing, when the site is accessed from a jobs2web domain, such as Command Center.
- "RCM Invite to Apply" is generated when a candidate begins their application after receiving an invite to apply email.
- "RCM Redirect" is primarily captured when a candidate was sent to the ATS URL first, and was redirected back to the CSB job URL. The proper process is to send candidates to CSB job URLs.
The other sources shown here were mocked-up for demo purposes. See the instructions in the next section.
For definitions of common sources, refer to the Key Source Type Definitions table in the Recruiting Candidate Experience Administration (HR832). Access HR832 in SAP Learning from this guide: SAP SuccessFactors HCM Training Materials Guide or download it from the SAP SuccessFactors HCM Downloadable Training Guide.
Mockup of New Sources and Campaigns in Advanced Analytics
You need to decide on two or three elements before beginning an application as a test candidate:
- The pages on a CSB career site that "a candidate has linked to" (mocked-up). This is usually a job page, but could be a category, the home page, or even a search results page.
- From which online source the candidate "found" the link to the CSB site. (See the figure, Mock-up: Source Engine, for examples.)
- Optionally, add a campaign tag for reporting. (See the figure, Mock-up: Campaign Tag, for examples.)
Generate Tracking Links with Source Tracker
The easiest way to generate tracking links is to use the Source Tracker.
Steps
Capture the URL for a Career Site Builder page that "a candidate will be linked to" (mocked-up). To do this, from CSB, generate a preview of the site that you created in your Salesdemo instance. Copy the URL for the page.
Navigate to Recruiting→Source Tracker→Campaign URL Builder.
On the Campaign URL Builder form, paste the page URL that you copied into the URL field.
From the Type and Source fields, select the online source where "the recruiter will post the link and the candidate will find it" (all mocked-up). For example, you could select Social Network and Twitter. (Note that If these fields are not populated in your stage environment, enable some sources from Career Site Builder→Tools→Site Source Editor.)
In the Campaign Name field, enter a campaign you’ve decided on, such as remote. (Remember to keep a list of the campaigns you use, or you can generate a report on a campaign tag later in Advanced Analytics to remind yourself of the campaigns you’ve mocked-up.)
Notice the tracking that has been added to the end of the Campaign URL field. Select the Copy URL button to the right.
Create a Mock-Up for Candidate Data for Advanced Analytics Reporting
To create a mock-up, proceed as follows:
Steps
Open a unique browser session and paste in the Campaign URL. This populates the Visits column in Advanced Analytics. (See step 5.)
To populate additional columns, have some of your test candidates create an account and apply.
From the Candidate Workbench in SAP SuccessFactors Recruiting, act as a recruiting user and move some candidates through the Talent Pipeline. You can even move a candidate directly to the Hired status, which will populate each of the intermediate statuses in Advanced Analytics: Qualified, Interviews, and Offers. Also disqualify some candidates.
Before re-starting the process to mock-up another apply, close the browser tab and open a fresh one. Otherwise, the Source will be reported as "RCM Redirect" in your Advanced Analytics reporting.
After one-to-two days, view the results of your mocked-up data in Advanced Analytics.
In this mocked-up stage instance, the first three sources have had "visitors" to their Career Site Builder site (see step 2). The CareerBuilder in the Source Engine column got five visits, two candidates created an account, and one candidate completed an application. That candidate was moved to Hired.
Build a Candidate History
Note
This procedure is optional.
A more complete demo includes "the candidate journey", where a candidate applies for multiple jobs and is dispositioned differently for each job by recruiting users. To demonstrate this, build a history for selected candidates.
Steps
Have a candidate "apply".
Use a different mocked-up URL to apply to another job using the login credentials of the same candidate. (You may want to do this at a later date, to show candidate application activity over time.)
Continue applying for additional jobs using mocked-up URLs as the same candidate.
Acting as a recruiting user from the Candidate Workbench, move the candidate to different statuses on the Talent Pipeline for each job they applied to.
Here's an example: For a particular candidate, for the first job they apply to, move them to Phone Interview, and then move them to a disqualified status. For another job, move them through the statuses culminating with Offer Declined. Finally, for another job, move them to Hired.
Result
A candidate history has been built.
Summary
- Mock data can be created in a test environment once status mapping is complete, allowing activity such as visits, applications, and pipeline movement to flow into Advanced Analytics for demonstration or validation purposes.
- Analytics can be populated by opening the tracked URL in a clean browser session to record visits, having test candidates create accounts and apply, and then moving those candidates through the pipeline, including disqualifications or direct hires, to generate meaningful status data.
- Results typically appear after one to two days, and richer demonstrations can be created by having the same candidate apply to multiple jobs and progress differently in each one to showcase varied reporting scenarios.
